Greenpeace&nbsp;is a global, independent campaigning organization that uses peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future.&nbsp;

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Global activism driving solutions for a green and peaceful future through protest and creative communication.

<div>ABOUT GREENPEACE Greenpeace is a global, independent campaigning organization that uses peaceful protest, creative communication and people power to expose global environmental problems and promote solutions that are essential to a green and peaceful future. For more than fifty years, Greenpeace has fought to save the planet from the threats of climate change, destruction of ancient forests, deterioration of our oceans, and nuclear disaster.  As an independent campaigning organization, Greenpeace does not accept funds from any corporations or government entities. The global Greenpeace network is headquartered in the Netherlands, with offices around the world in over fifty countries. Greenpeace US is headquartered in Washington, DC.</div>POSITION SUMMARYGreenpeace USA (GPUSA) seeks an experienced and visionary Senior Director of Communications to spearhead its communications strategy and elevate the organization’s public presence and impact. As a pivotal leadership position, the Senior Director will oversee all digital communications, website management, social media, public relations, and media relations, ensuring that Greenpeace USA’s mission is amplified across multiple platforms to drive public engagement and support.The Senior Director of Communications will be responsible for shaping and executing a cohesive and strategic communications plan that aligns with Greenpeace USA’s core values of environmental protection, climate action, and social justice. This individual will lead and mentor the communications team, fostering collaboration with program and fundraising teams to ensure a unified and impactful narrative. In partnership with other departments and Greenpeace’s international network, the Senior Director will play a critical role in supporting integrated communications efforts across campaigns, fundraising  and public engagement initiatives.The ideal candidate for the Senior Director of Communications role will bring an ambitious vision for Greenpeace USA’s impact and understand how strategic communications can drive meaningful, lasting change. This leader will possess a strong passion for innovative communication strategies and a demonstrated ability to manage major projects, as well as guide and develop a team of experienced professionals. At this critical moment, with a high-profile trial approaching, the Senior Director will play an essential role in shaping public narratives, managing reputational risk, and mobilizing public support, ensuring that Greenpeace’s mission and values are powerfully communicated during this pivotal time.The Senior Director of Communications is an exempt, full-time role preferably based in Washington, DC, New York City  or California and will report to the Executive Director.<h3>ROLE RESPONSIBILITIES</h3><ul><li>Strategic Leadership:</li><ul><li>Develop and lead the implementation of comprehensive communications strategies, ensuring seamless integration across digital (website, social media), traditional PR, media relations channels, and fundraising to maximize reach and engagement.</li><li>Work to cultivate a collaborative and symbiotic relationship between communications, program and fundraising by aligning messaging that both raises awareness and inspires donor support, amplifying Greenpeace USA’s mission and impact.</li><li>Serve as a senior advisor to Greenpeace USA’s leadership, providing insights on how to amplify the organization’s visibility and influence in the public domain.</li><li>Translate organizational goals into actionable communications strategies to build presence and drive national and global media coverage.</li><li>Identify and mitigate reputational risks, leading crisis communications when necessary.</li><li>Embed principles of equity, inclusion, and social justice in all communications to ensure Greenpeace USA’s values are reflected in public messaging.</li><li>Leverage polling, market research, and audience insights to shape messaging that resonates across different demographics and platforms.</li></ul><li>Digital Communications and Social Media:</li><ul><li>Manage the digital communications strategy, ensuring the Greenpeace USA website, social media platforms, and online content effectively engage key audiences.</li><li>Innovate in the use of digital technologies, social media trends, and data-driven insights to optimize audience engagement and campaign success.</li><li>In collaboration with the Development and Program departments, ensure  consistent monitoring and reporting of digital and social media performance, adjusting strategies as needed to enhance results.</li></ul><li>Media Relations and Traditional PR:</li><ul><li>Lead the development and execution of media outreach strategies, securing coverage in top-tier media outlets including television, streaming and podcasts to expand Greenpeace USA’s outreach to new audiences.</li><li>Build and maintain relationships with key journalists, editors, influencers, and media platforms.</li><li>Oversee press releases, media events, interviews, and other PR activities to enhance visibility and engagement with Greenpeace campaigns.</li><li>Serve as a spokesperson for Greenpeace USA when necessary.</li></ul><li>Key Opportunity/Challenge – SLAPP Suit:</li><ul><li>Leverage the ongoing Strategic Lawsuit Against Public Participation (SLAPP) against Greenpeace USA as a significant opportunity to build public support and mobilize the broader environmental and activist communities.</li><li>Craft and implement communications strategies that highlight Greenpeace’s role in standing up to corporate intimidation, emphasizing the importance of free speech and activism.</li><li>Collaborate closely with legal, campaign, and fundraising teams to develop cohesive messaging that educates the public about the implications of the lawsuit suit, galvanizing supporters to defend not just Greenpeace but environmental advocacy as a whole.</li><li>Coordinate with Greenpeace International, Greenpeace organizations in other countries and allied groups to facilitate collaboration and maintain aligned communications</li><li>Manage rapid response communications in the context of legal challenges, ensuring that public perception is aligned with Greenpeace's mission and values.</li><li>Support the development of an impactful communications strategy specific to the trial, with the possibility of spending time in North Dakota early next year to ensure an on-the-ground presence and responsiveness to emerging needs.</li></ul><li>Team Leadership:</li><ul><li>Manage and lead a high-performing communications team, including digital communications, media relations, creative content, and visuals.</li><li>Foster a collaborative and dynamic work environment, supporting professional growth and development within the team.</li><li>Ensure consistent communication across departments, aligning communications strategies with organizational objectives.</li><li>Develop and manage the communications department’s budget and staffing in coordination with senior leadership.</li></ul><li>Crisis Communications:</li><ul><li>Lead crisis response efforts by developing coordinated communication strategies in partnership with Greenpeace’s global communications hub, and directing critical information back to our teams for implementation.</li><li>Manage reputation during times of organizational or campaign-related crises, acting swiftly and proactively.</li></ul></ul><h3>ROLE REQUIREMENTS</h3><ul><li>Minimum of 7-10 years of professional experience in communications, with demonstrated success in digital strategy, media relations, PR, and/or marketing.</li><li>Proven leadership experience, with at least 5 years in a management role, including experience building and leading high-performing teams.</li><li>Strong understanding of both traditional and digital media landscapes, including social media platforms and web communications.</li><li>Excellent writing and editorial skills, with the ability to craft compelling narratives for diverse audiences.</li><li>Experience working in or alongside social justice, environmental, or advocacy organizations, with a commitment to non-violent direct action (NVDA) as a powerful means for social change.</li><li>Proven experience in crisis communications and media relations, with a track record of securing national media coverage.</li><li>Proven ability to manage relationships with communications firms and vendors to amplify organizational reach and impact.</li><li>Experience using data-driven approaches and market research to inform communications strategies.</li><li>Commitment to the values of justice, equity, diversity, and inclusion in all aspects of work.</li><li>Ability to travel domestically up to 10% of the time.</li><li>Ability to periodically work outside of normal business hours to accommodate global colleagues. </li></ul>COMPENSATIONGreenpeace offers a competitive benefits package including medical, dental and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time-off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. <a href="http://www.greenpeace.org/usa/benefits-plan/">For more information, check out our benefits plan.</a> This role is graded at a level 6, and a salary within the range of $144,000 - $165,000 is anticipated to be provided to the successful candidate having met the minimum requirements for the position consistent with reflecting our commitment to maintaining competitive and fair compensation practices.  <div>If you want to save the world from climate change and believe in environmental and social justice, please submit an application on our <a href="https://www.greenpeace.org/usa/jobs/current-job-openings/">careers page</a>. Applications will be reviewed on a rolling basis and will conclude once we have found the best candidate.Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact <a href="mailto:usa-resumes@greenpeace.org">usa-resumes@greenpeace.org</a>. Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.</div>

Senior Communications Director  (8 Month Contract)

<div>ABOUT GREENPEACE Greenpeace is a global, independent campaigning organization that uses peaceful protest, creative communication and people power to expose global environmental problems and promote solutions that are essential to a green and peaceful future. For more than fifty years, Greenpeace has fought to save the planet from the threats of climate change, destruction of ancient forests, deterioration of our oceans, and nuclear disaster.  As an independent campaigning organization, Greenpeace does not accept funds from any corporations or government entities. The global Greenpeace network is headquartered in the Netherlands, with offices around the world in over fifty countries. Greenpeace US is headquartered in Washington, DC.</div>ROLE PURPOSE/POSITION SUMMARYThe Senior Digital Fundraising Strategist is responsible for developing digital fundraising strategy and execution for Greenpeace US’ fundraising emails and supporting digital strategies for mid-level, major donors, and planned giving audiences. The role requires strong creative writing ability, content creation, and a deep understanding of digital communications, analytical skills, marketing, fundraising, project management, and usability. This role will work with Development, communications and campaigns team members to facilitate comprehensive audience fundraising strategies in email to grow, retain, and upgrade supporters for Greenpeace Inc and Fund. The role will test and track, analyzing digital fundraising results, as well as identify opportunities to engage potential donors in effective and innovative direct fundraising strategies.   The Senior Digital Fundraising Strategist will be a key contributor  in Greenpeace USA’s digital fundraising  team. This will be a results-oriented position that will lead key areas of Greenpeace USA’s campaign projects and engagement strategy for our high-profile campaigns. The Senior Digital Fundraising Strategist will deftly juggle planned and responsive work  and ongoing core work within the digital fundraising team. This person will identify opportunities, set ambitious goals for projects, collaborate with key stakeholders across teams to advance the work, and collaborate across departments to bring in new supporters, raise money, and deepen supporter engagement across all email audiences, including mid-level, major donors and planned giving audiences. The Senior Digital Fundraising Strategist is a full-time, hybrid, exempt, benefits-eligible role that can be based in any location GPUS is authorized to work in (CA, CT, DC, MD, NY, NJ, VA) and is represented by the Progressive Workers Union. This role reports to the Digital Fundraising Senior Manager. ROLE RESPONSIBILITIES Digital Communications and Fundraising Strategy:<ul><li>Collaborates with the Development, Communications and Advocacy teams to create and test donor acquisition strategies for Greenpeace Inc and Fund</li><li>Works with the direct mail team on content and creative strategies to provide mail donors with online giving options and stewardship touch points</li><li>Develop digital communications to offer active and lapsed donors regular opportunities to engage with Greenpeace Inc and Fund.</li><li>Develop digital communications strategies,  content and email pipelines to cultivate low-level donors, mid-level donors, major donors, and planned giving prospects by providing pathways to upgrade their giving</li><li>Build upon audience strategies that lift overall revenue and increase in support of Greenpeace’s mission, with a strong focus on email segmentation.</li><li>Works across teams to ensure a donor journey that is consistent and as personal as possible and ensures strong strategic messaging and creative tests to increase response.</li></ul>Email Lead Generation &amp; Fundraising:<ul><li>Strong focus on email lead generation conversion.</li><li>Oversees messaging and creative content in email fundraising appeals.</li><li>Manage external email vendor relationships – selects, manages, and holds vendors accountable</li><li>Work cross-departmentally to coordinate messaging and manage GPUS email calendar with an aim to provide an exceptional user experience that results in increased engagement and donations.</li><li>Create and conduct the stewardship of campaign production timelines</li><li>In partnership with Online team, ensure email list health and growth, including email deliverability best practices</li><li>Create email and able to deploy</li></ul>Testing and Reporting:<ul><li>Collaborates interdepartmentally to create and test supporter journeys aimed at increasing donor retention rates </li><li>Conceive and implement consistent data-driven testing strategies to drive key KPIs such as conversion, retention rates and LTV of donors.</li><li>Create and monitor reports on all key KPI’s. Work with the data team to prepare reports to share with wider development and online teams.</li></ul>Other Duties:<ul><li>Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Other duties and responsibilities may be assigned by the manager, as organizational or team priorities arise and/or shift.</li></ul>ROLE REQUIREMENTSKnowledge and Experience:<ul><li>Minimum 5 years experience with digital fundraising</li><li>Minimum 5 years of experience managing CRMs</li><li>Strong data analysis experience</li><li>Experience using A/B testing in advocacy, fundraising and/or marketing capacity</li><li>Email and digital fundraising strategy experience </li><li>Knowledge of fundraising industry trends and best practices and strategies that are working in the advocacy space</li></ul>Skills/Competencies/Attributes:<ul><li>Proven ability to drive digital fundraising income through proven tactics and data-driven testing and strategy. </li><li>Strong creative writing ability and  content creation</li><li>Understanding of digital marketing and communications</li><li>Ability to analyze data and translate results into actionable steps.</li><li>Excellent project management and organizational skills</li><li>Detail-oriented, able to juggle multiple priorities and excellent time-management skills </li><li>Able to work both with a team and independently</li><li>Strong copy writer for fundraising emails</li><li>Basic understanding of HTML</li><li>Self-starter with a positive attitude who enjoys working proactively and thinking creatively.</li><li>Contributes to the creation of a diverse, equitable, and inclusive work culture that encourages and celebrates differences.</li></ul>COMPENSATION Greenpeace offers a competitive benefits package including medical, dental and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time-off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. <a href="http://www.greenpeace.org/usa/benefits-plan/">For more information, check out our benefits plan.</a> This role is graded at a level 3, and a salary within the range of $78,668 - $85,146 is anticipated to be provided to the successful candidate having met the minimum requirements for the position consistent with reflecting our commitment to maintaining competitive and fair compensation practices.  <div>If you want to save the world from climate change and believe in environmental and social justice, please submit an application on our <a href="https://www.greenpeace.org/usa/jobs/current-job-openings/">careers page</a>. Applications will be reviewed on a rolling basis and will conclude once we have found the best candidate.Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact <a href="mailto:usa-resumes@greenpeace.org">usa-resumes@greenpeace.org</a>. Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.</div>

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