Novi Connect

At Novi, our mission is to enable the future of consumer product development for a healthier people and planet.

As consumers continue to demand greater transparency and accountability for the products they use, sustainability is no longer optional. That’s why we’ve built a data-rich marketplace and formulation tools that have enabled consumer brands to bring thousands of products to market with more sustainable ingredients and packaging. While our roots are in the wellness and personal care category, we’re growing to serve a broader set of markets, including food, household cleaning, and more. 

The opportunity in front of us is vast (a $1.5T market), our mission is urgent, and we’re well-funded by top-tier VC firms (Defy, Greylock, and Tiger Global) who are making the investments required to achieve it. We’re looking for talented people passionate about sustainability to join us in building the future of consumer product development. If that’s you, let’s talk!