Alder is a woman- and minority-owned strategic brand marketing agency focused exclusively on climate tech. We're driven by the purpose of advancing the adoption of climate technologies until they become universal. We support climate tech companies from Brand to Scale&trade; through branding, marketing strategy, demand generation and creative services. Our values are driven, daring, curious, and loving. And we&rsquo;re fun to work with. Our team is based remotely, and we communicate via weekly team meetings and Slack. 
Our clients include innovative climate tech scaleups across energy, batteries/storage, fleet electrification, built environment, hydro/water tech and carbon management, as well as VCs, utilities, consultancies and accelerators.&nbsp;
By joining Alder, you&rsquo;ll propel your career in marketing for mission-driven companies and learn from the best in our industry. Read <a href="https://www.alderagency.com/our-manifesto/">our manifesto here</a>.

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Focus: Mitigation or Adaptation

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Alder: Empowering climate tech companies with strategic branding and marketing services for global advancement and impact.

<h2>Company Overview:</h2>
Alder &amp; Co. is a leading climate tech marketing agency known for delivering daring and effective marketing solutions to a diverse client portfolio. Using our Brand to Scale(TM) methodology, Alder&rsquo;s focus on data-driven strategies and creative excellence empowers brands to achieve their growth objectives and dominate their markets.&nbsp;
<h2>Job Description:</h2>
We seek a highly skilled and experienced Growth Marketing Director to lead our growth marketing initiatives. The ideal candidate will be a strategic thinker with a proven track record in driving lead generation and customer acquisition for clients and the agency. As the Growth Marketing Director, you will be responsible for developing and implementing comprehensive growth strategies, managing a team of talented growth marketers, and working closely with cross-functional teams to achieve business objectives.
<h2>Key Responsibilities:</h2>
<ul>
<li style="font-weight: 400;" aria-level="1">Develop and execute innovative growth strategies to drive lead generation and customer acquisition across multiple channels.</li>
<li style="font-weight: 400;" aria-level="1">Lead and mentor a team of growth marketers, providing guidance and support to ensure the execution of high-impact campaigns.</li>
<li style="font-weight: 400;" aria-level="1">Collaborate with clients&rsquo; and Alder internal teams to align growth initiatives with overall business goals.</li>
<li style="font-weight: 400;" aria-level="1">Analyze market trends and customer insights to identify new growth opportunities and optimize campaign performance.</li>
<li style="font-weight: 400;" aria-level="1">Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.</li>
<li style="font-weight: 400;" aria-level="1">Establish and monitor key performance indicators (KPIs) to measure the effectiveness of growth strategies.</li>
<li style="font-weight: 400;" aria-level="1">Foster strong relationships with external partners and vendors to enhance campaign execution and reach.</li>
<li style="font-weight: 400;" aria-level="1">Stay ahead of the latest growth marketing tools, technologies, and best practices to maintain a competitive edge.</li>
</ul>
<h2>Required Skills and Qualifications:</h2>
<ul>
<li style="font-weight: 400;" aria-level="1">Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.</li>
<li style="font-weight: 400;" aria-level="1">At least 5 years of experience in energy, energy services, climate tech and/or utility-related industries.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">At least 10 years of experience in growth marketing or a similar role, with a proven track record in leading successful demand generation campaigns.</li>
<li style="font-weight: 400;" aria-level="1">Strong leadership skills with the ability to inspire and motivate a team.</li>
<li style="font-weight: 400;" aria-level="1">Deep understanding of digital marketing channels, including SEO, SEM, social media, email and content marketing.</li>
<li style="font-weight: 400;" aria-level="1">Proficient in using analytics, marketing automation and CRM tools to drive decision-making and campaign optimization.</li>
<li style="font-weight: 400;" aria-level="1">Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.</li>
<li style="font-weight: 400;" aria-level="1">Knowledge of AI-tools and a point of view.</li>
<li style="font-weight: 400;" aria-level="1">Creative and strategic thinker with a data-driven mindset.</li>
<li style="font-weight: 400;" aria-level="1">Ability to work in a fast-paced environment and manage multiple projects simultaneously.</li>
</ul>
<h2>What We Offer:</h2>
<ul>
<li style="font-weight: 400;" aria-level="1">We are a fully remote, dynamic and collaborative agency that works and makes decisions based on the values that drive our agency&mdash;curious, daring, driven and loving.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Opportunities for professional growth and development.</li>
<li style="font-weight: 400;" aria-level="1">Competitive salary and benefits package.</li>
<li style="font-weight: 400;" aria-level="1">A commitment to diversity, equity, and inclusion in the workplace.</li>
</ul>
<h2>How to Apply:</h2>
Please submit your resume and a cover letter outlining your relevant experience and why you are the best fit for the Growth Marketing Director position at Alder &amp; Co.&nbsp;
Alder is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Growth Marketing Director

[fully remote/part-time/contract]
The role of the Tofu Community Coordinator supports the Alder team with managing and growing <a href="https://www.tofu4climate.com/">Tofu</a>, our community for climate tech marketers.&nbsp;
Tofu is a monthly newsletter and Slack community for climate tech marketers and marketing-hat-wearing climate tech founders and marketers looking to pivot into climate tech, where we share tips and tricks on climate tech marketing and encourage networking amongst members.
The community provides a tribe for anyone who wants to use their marketing skills and experience to work on climate to avert the climate catastrophe.
The community was launched in mid-2021 and has grown to more than 1000 members from all over the world. It&rsquo;s a passionate, amicable and supportive community where members can learn the latest marketing trends in climate tech, post/share their successes and challenges, get support with any issue they&rsquo;re struggling with, and source talent and/or suppliers for their climate tech marketing programs.
This role requires up to 20 hours per month and will work closely with the founders of the community to:
<ul>
<li style="font-weight: 400;" aria-level="1">Manage content creation, post content on Substack, manage the content distribution via Substack, LinkedIn</li>
<li style="font-weight: 400;" aria-level="1">Manage the Substack subscription process &amp; payments</li>
<li style="font-weight: 400;" aria-level="1">Post, comment, encourage our Slack community to keep it lively &amp; active, ensure members adhere to community guidelines</li>
<li style="font-weight: 400;" aria-level="1">Grow the community through promotion on other channels (LinkedIn, other Slack communities, events)</li>
<li style="font-weight: 400;" aria-level="1">Explore partnerships &amp; collaborations with other communities and content creators</li>
<li style="font-weight: 400;" aria-level="1">Organize virtual community events</li>
<li style="font-weight: 400;" aria-level="1">Contribute to the development of the community strategy (growth, promotion, engagement, monetization)</li>
<li style="font-weight: 400;" aria-level="1">Adhere to Alder &amp; Tofu brand guidelines, community guidelines, tone of voice, and four-eye-principle for quality assurance when acting on behalf of Tofu</li>
</ul>
&nbsp;
Required skills, strengths, and experience:
<ul>
<li style="font-weight: 400;" aria-level="1">Attention to detail</li>
<li style="font-weight: 400;" aria-level="1">Strong writing skills</li>
<li style="font-weight: 400;" aria-level="1">Self-starter / quick learner</li>
<li style="font-weight: 400;" aria-level="1">Project &amp; time management&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">1&ndash;2 years of work experience, ideally in a community management, marketing/PR agency or in-house marketing role</li>
<li style="font-weight: 400;" aria-level="1">Knowledge of social media platforms and scheduling tools</li>
<li style="font-weight: 400;" aria-level="1">Knowledge of marketing tech tools, including Substack, Google Analytics, social media and communication/project management tools like Google Drive/Google Docs, Slack, ClickUp</li>
<li style="font-weight: 400;" aria-level="1">Industry experience in climate tech and sustainability is a plus but not required</li>
</ul>
This fully remote, part-time contractor role pays $35&ndash;$55 per hour (depending on experience) and a 25% commission for any new paid subscribers secured for the Tofu Substack newsletter (based on the subscription type at the time of purchase &mdash; monthly, annual or founding member).
Please include a cover letter with your application outlining your passion and relevant experience for the role.

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