At EcoTrove (<a href="http://ecotrove.com" rel="noopener noreferrer nofollow" target="_blank">ecotrove.com</a>), our mission is to make our energy ecosystem affordable and greener. We’re an AI-powered energy concierge that replaces power bills with a lower-cost, greener and flat-rate payment plan. Our customers save up to $500 annually on their energy bills while using 30% cleaner energy.We are backed by leading Silicon Valley investors and we are building a team of innovators passionate about redefining the $400B energy industry while making a meaningful dent in U.S. carbon emissions. Join us in scaling EcoTrove.

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EcoTrove is AI energy concierge that replaces traditional power bills with a flat-rate payment plan to lower-cost, greener power.

EcoTrove Growth Lead San Francisco Bay Area | Hybrid (3 Days Onsite, 2 Days Remote)___________________________________________________About EcoTrove At EcoTrove (<a target="_blank" rel="noopener noreferrer nofollow" href="http://ecotrove.com">ecotrove.com</a>), our mission is to make our energy ecosystem affordable and greener. We’re an AI-powered energy concierge that replaces power bills with a lower-cost, greener and flat-rate payment plan. Our customers save up to $500 annually on their energy bills while using 30% cleaner energy.We are backed by leading Silicon Valley investors and we are building a team of innovators passionate about redefining the $400B energy industry while making a meaningful dent in U.S. carbon emissions. Join us in scaling EcoTrove.___________________________________________________The Role As Growth Lead, you will own and scale EcoTrove’s user-acquisition. Working directly with our founders, you’ll own all DTC growth initiatives (social media, email marketing, influencer partnerships) and lead EcoTrove’s marketing efforts. You will work in a data and experimentation driven environment where you own your metrics. Your expertise will drive customer acquisition, refine our branding, and develop a playbook for sustainable and scalable growth.If you are looking to grow as a leader as we scale, get creative in rapidly testing new ideas, and be part of a team set-out to change our energy ecosystem - we want to hear from youYour Responsibilities<ul><li>Design, implement, and manage DTC marketing campaigns across multiple channels, including paid media (Meta, Google, TikTok, Reddit)</li><li>Own and manage EcoTrove’s social media presence, email marketing strategy, and customer-facing brand voice</li><li>Build and optimize scalable user acquisition funnels, leveraging data and analytics to inform decisions</li><li>Design and test new growth strategies</li><li>Own and track your key performance metrics&nbsp;</li><li>Collaborate with product team on customer research, front-end design, and storytelling to ensure a cohesive brand narrative</li><li>Lead partner co-marketing campaigns</li><li>Support higher priority business development conversations</li><li>Refine EcoTrove’s Ideal Customer Profile (ICP) and develop a growth playbook for long-term scaling</li></ul>___________________________________________________Must-Have Qualifications<ul><li>Passion for EcoTrove’s mission and a deep curiosity about climate tech or energy.</li><li>4+ years of experience in growth or marketing, with a focus on DTC acquisition strategies at consumer technology companies.</li><li>Demonstrated success in running paid campaigns on platforms like Meta, Google, TikTok, and Reddit.</li><li>Expertise in using data and analytics tools to track and optimize campaign performance.</li><li>Strong proficiency in CRM tools (e.g., Salesforce), traffic tracking tools (e.g., Mixpanel), Excel/Google Sheets, PowerPoint/Slides</li><li>Exceptional written and verbal communication skills.</li><li>Experience in customer segmentation, funnel optimization, and A/B testing.</li></ul>___________________________________________________Nice-to-Have Skills<ul><li>Experience in climate tech or fintech.</li><li>Knowledge of SEO, content strategy, and email automation tools like Klaviyo or Mailchimp.</li><li>Business development experience</li><li>Experience partnership-led growth and co-marketing initiatives.</li><li>Background in user research and customer journey mapping.</li><li>Ability to work in a fast-paced, data-driven environment and manage multiple priorities effectively.</li><li>Creative mindset with an eye for storytelling and branding.</li><li>Ability to create dashboards using BI tools such as Google Looker.</li></ul>Why Join Us<ul><li>Mission-Driven Impact: Be part of a startup redefining clean energy for the U.S.</li><li>Compensation: $120,000–$170,000 base salary + equity (flexible based on experience) + great benefits.</li><li>Flexibility: Hybrid work model with occasional remote flexibility.</li><li>Growth Potential: Opportunity to lead and scale the growth team as EcoTrove expands.</li><li>Collaborative Culture: Join a team that values bold ideas, collaboration, and experimentation.</li></ul>___________________________________________________How to Apply Ready to make a lasting impact? Apply now by completing this posting on Ashby: <a target="_blank" rel="noopener noreferrer nofollow" href="https://jobs.ashbyhq.com/pear/a64e2e65-fe58-4081-bec9-9ea4de290bca">https://jobs.ashbyhq.com/pear/a64e2e65-fe58-4081-bec9-9ea4de290bca</a>

EcoTrove Growth Lead

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