Aspiration is in the business of fighting the climate crisis. We help people and businesses build sustainable impact into what they do every day by making it easy, automated, and powerful -- whether it is in the ways people spend and save their money or the ways businesses engage their customers and employees. The estimated cumulative climate impact of the Aspiration community thus far is the equivalent of taking every car in the state of Wyoming off the road for a year. Aspiration is a certified B Corporation and, in fact, has been named to the “Best for the World” list of the top five percent of highest scored certified B Corporations four years in a row. Aspiration has raised over $550M in funding to date and is growing quickly. Aspiration Values Action: We take initiative. We are doers, not bystanders. Boldness: We don’t tinker, we transform. Customer-Centered: Our customers are at the core of our business. Delivering for them is our North Star. Diligence & Dedication: We do what we say we’re going to do, when we say we’re going to do it. Entrepreneurial: Act like an entrepreneur not an employee, generate results for the company and customers everyday. Aspiration is hiring a Director, Integrated Marketing to oversee the end-to-end strategy for our credit card (Aspiration Zero). This role sits at the center of a cross-functional stakeholder group, and will lead the team responsible for mapping strategy and tactics across our target audiences and priority industries for one of our fastest growing products. The ideal candidate is a master orchestrator and sophisticated marketer, with a rigorous focus on measurement and business impact. As the integrated marketing campaign leader, you will work most closely with key stakeholders within Marketing, Brand/Creative, Product, Performance Marketing, Analytics, and CRM. In this role, you will be overseeing full-funnel marketing initiatives while thriving in a dynamic and fast-paced environment. The ideal candidate will have proven experience building and scaling integrated marketing campaigns, making data-driven decisions, understanding the customer journey and competitive landscape to meet or exceed growth targets. This role will report to the VP of Product Marketing.
What You'll Do
Strategic GTM Development:
Build and define the go-to-market strategy, alongside lead partners across paid, owned and earned channels to reach prospective consumers.
Design and execute the promotional strategy for Aspiration Zero to ensure a competitive feature set that delivers on ROI targets.
Partner with marketing analytics to develop data-driven campaigns and strategies.
Ensure marketing plans are aligned with underwriting banking requirements.
Product Positioning & Messaging:
Partner with Brand & Creative to oversee the product positioning and messaging for Aspiration Zero.
Set the strategy for messaging throughout the customer’s lifecycle.
Lead cross-functional meetings to share learnings and monitor progress.
Build quarterly OKRs to help prioritize marketing needs for credit product(s).
Partner with internal channel leads and external partners to conduct A/B tests on messaging and new feature rollouts.
Performance Management & Data Analysis:
Own Aspiration Zero credit card forecast and quarterly re-forecasting based on conversion metrics and data analysis.
Update team during business reviews, focusing on tracking against KPIs that support business objectives.
Consumer & Competitive Insights:
Build a customer feedback loop through surveys, A/B tests and other tools to further optimize product experience.
Stay on top of trends in the competitive landscape and translate customer feedback to inform product development and marketing strategy.
Monitor fraud, denial rates to maintain positive LTV.
What You'll Bring
10+ years of progressive marketing experience (Experience within the banking industry or banking industry adjacent, is a plus)
Proven track record of launching and promoting new products & services
Customer-Centric: Demonstrate a focus on understanding how to translate consumer insights into tangible actions that can be tested with the consumer
Results & Detail Oriented - Maintaining a key eye on the overall user experience across various platforms is ideal
Strong Communicator - Excellent communication skills with the ability to take multiple points of thought and weave them into a story to help create compelling content
Organized - Able to organize and manage multiple projects at once to help take them across the finish line; Staying on top of project status and proactively reporting out as needed.
Collaborative - Exceptional ability to work cross-functionally with the power to influence across departments.
Passion for fighting climate change
Flexibility and a desire to work in a dynamic, fast-paced environment -- you’ll be joining a very fun, high-growth startup!
BA/BS in Marketing (MBA preferred)
What You'll Get
Work for a mission-driven company to transform the lives of millions by building a better, values-oriented financial firm.
Opportunity to be part of and to contribute to ESG, as a steward of social and environmental change.
Participation opportunities in Diversity, Equity and Inclusion employee activities and events
Robust benefit offerings, including medical, dental, vision and 401k.
Parental Leave expansion (12 weeks of paid leave over the course of a year)
Pet Insurance and other voluntary benefit plan offerings
Unlimited vacation time and 80 hours of sick time annually
12 Paid Holidays
Work from home setup and equipment reimbursement
Semi - annual performance reviews
Employee Referral Bonus Program
Aspiration is proud to be an ESG company. We are an equal opportunity workplace. Diversity at Aspiration is not just compliance-driven. Diversity is our compass to drive equitable practices; to celebrate individuality; and to foster the uniqueness within each of us that makes our products, services, and culture better than most. Yes, we are proud to be a DEI company and we encourage everyone, inside and outside of Aspiration, to show up as you are and as you want to be, every day. This organization participates in E-Verify. Find more information here! #BI-Remote #LI-Remote