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Content Marketing Manager

Remote
about 1 month ago
Contract position

Company

BrightAction

Palo Alto, CA, USA

BrightAction is on a mission to help people learn about the solutions to climate change and take action in their home ...

View Company Profile

Job Description

BrightAction - Content Marketing Manager

Did you know that 5 basic household activities create 40% of US carbon emissions? The great news is we now have affordable solutions for all 5 and most Americans want to help - however, they often don’t know where to start. At BrightAction we’re on a mission to empower people on climate solutions and help them take action at home and beyond.

BrightAction is a B2B SaaS employee engagement platform that makes it simple, easy and fun for employees to discover their current footprint, learn about solutions and take affordable actions. Our advanced calculator provides robust impact metrics and gamifies participation with goals, levels and team competitions and we connect users to share and support each other in taking action. Our platform provides companies custom branding and engagement tools to drive participation and make an impact on climate change.

The Opportunity

We are looking for a Content Marketing Manager who is excited about the challenge of developing and leading our content marketing strategy. This role will help build brand awareness and support product, sales, and marketing team goals. As the lead content manager, you will work closely with our product and sales teams to plan and develop informative, high-quality content including whitepapers, gated assets and blogs.  As our content expert, you will be expected to review, measure, and optimize the BrightAction content marketing strategy based on the results produced.  As a startup role, we are looking for someone who  is excited to wear many hats, who can lead strategy, produce content, and build a robust content team in the future.

What you will be doing:

  • Develop and implement a comprehensive content strategy for lead generation and to build brand awareness.
  • Develop our editorial style and tone guidelines to ensure high quality content and a cohesive brand voice.
  • Create and manage a rich content calendar with regular cadence of content including blog posts, white papers, and social media posts.
  • Own the creation of compelling and informative content initially, including website updates, blog posts, whitepapers, how-tos, social media posts, newsletters and product marketing copy-collateral. Then help to expand the team by hiring and managing copywriters and social media managers.
  • Collaborate closely with our demand generation manager to develop a content distribution strategy for all content channels including paid digital, organic social, and email marketing.
  • Measure and optimize the effectiveness of our content by developing reporting, KPIs, and metrics for each content channel.

Requirements:

  • 4+ years of experience in a B2B content marketing role
  • 3+ years of experience in SEO, social media, and digital marketing
  • Data driven with experience tracking impact and using data to drive content creation and iteration
  • Excellent copywriting and copyediting skills
  • Passion for making an impact on climate change a plus
  • Self-starter able to work independently with minor supervision and thrive in a fast-paced environment
  • Strong project management and people skills
  • Experience in the sustainability field preferred
  • Bachelor’s degree preferred

Part time work depending on scope. Competitive hourly rate.  This position is remote, open to any U.S. location. BrightAction is mission driven and has a positive work environment and creative, collaborative team. BrightAction is an Equal Opportunity Employer, women, minorities and individuals with disabilities are encouraged to apply.  Please include a resume, cover letter and writing/digital content sample to apply.

BrightAction

Palo Alto, CA, USA

BrightAction is on a mission to help people learn about the solutions to climate change and take action in their home ...

View Company Profile