Aspiration is in the business of fighting the climate crisis. We help people and businesses build sustainable impact into what they do every day by making it easy, automated, and powerful -- whether it is in the ways people spend and save their money or the ways businesses engage their customers and employees. The estimated cumulative climate impact of the Aspiration community thus far is the equivalent of taking every car in the state of Wyoming off the road for a year. Aspiration is a certified B Corporation and, in fact, has been named to the “Best for the World” list of the top five percent of highest scored certified B Corporations four years in a row. Aspiration has raised over $550M in funding to date and is growing quickly. Aspiration Values Action: We take initiative. We are doers, not bystanders. Boldness: We don’t tinker, we transform. Customer-Centered: Our customers are at the core of our business. Delivering for them is our North Star. Diligence & Dedication: We do what we say we’re going to do, when we say we’re going to do it. Entrepreneurial: Act like an entrepreneur not an employee, generate results for the company and customers everyday. Aspiration is hiring a Senior Manager, Market Research to lead the research efforts to uncover insights about our customers, competitors and the industry. Leveraging both primary and secondary research, you will establish the research strategy to solve key business questions for our consumer products (Aspiration Spend & Save and Aspiration Zero). This role will work cross-functionally across Brand, Product Marketing, and Customer Experience teams translate key findings into messaging and product improvements. The ideal candidate is comfortable with deploying the appropriate balance of qualitative and quantitative research methods to capture relevant insights, increase customer engagement and optimize customer LTV. This role will report to the VP of Product Marketing.
What You'll Do
Develop Research Strategy:
Evaluate available 1st and 3rd party data to inform research strategy and help prioritize team’s research needs.
Build and define the research priorities for the marketing department to leverage:
Primary Channels: Customer interviews, surveys, research panels
Quantitative Research: Understand how to leverage available data sets to uncover consumer insights
Qualitative: Define feedback opportunities to capture insights directly
Secondary Channels: Web research, 3rd party research
Establish internal research process to define best practices across the organization
Build quarterly and annual research plans, including research budget, and track performance over time.
Recommend external research services & tools that support long-term goals.
Stay on the pulse of research trends to help bring innovative new approaches to our data set.
Inform Product Roadmap & Go-To-Market Strategy:
Summarize key consumer insights to inform product roadmap and help shape go-to-market strategy.
Stay on top of trends in the competitive landscape and translate customer feedback to inform product development and marketing strategy.
Monitor Brand Awareness & Brand Health:
Partner with research agencies to measure Aspiration’s brand health and share insights and recommendations to further our brand metrics.
Establish quarterly goal targets for increasing unaided and aided awareness based on brand marketing efforts, and track towards them.
Socialize Insights Across the Organization
Build a customer feedback loop through surveys, A/B tests and other tools to further optimize product experience.
Update team during business reviews, focusing on how insights help us track against KPIs that support business objectives.
What You'll Bring
5+ years in market research (Experience within the banking industry or banking industry-adjacent, is a plus)
Proven track record of leading end-to-end research projects (i.e. designing, programming, deploying, data weighting, analysis and report summarization).
Natural Curiosity: A keen interest in getting at the heart of the consumer needs
Strong Communicator - Excellent communication skills with the ability to pull out the most relevant insights from the research
Project Management & Organization Skills - Able to organize and manage multiple projects at once to help take them across the finish line; Staying on top of project status and proactively reporting out as needed.
Collaborative - Exceptional ability to work cross-functionally with the power to influence across departments.
Passion for fighting climate changeFlexibility and a desire to work in a dynamic, fast-paced environment -- you’ll be joining a very fun, high-growth startup!
BA/BS in Marketing, Business Administration, Statistics or Mathematics
What You'll Get
Work for a mission-driven company to transform the lives of millions by building a better, values-oriented financial firm.
Opportunity to be part of and to contribute to ESG, as a steward of social and environmental change.
Participation opportunities in Diversity, Equity and Inclusion employee activities and events
Robust benefit offerings, including medical, dental, vision and 401k.
Parental Leave expansion (12 weeks of paid leave over the course of a year)
Pet Insurance and other voluntary benefit plan offerings
Unlimited vacation time and 80 hours of sick time annually
12 Paid Holidays
Work from home setup and equipment reimbursement
Semi - annual performance reviews
Employee Referral Bonus Program
Aspiration is proud to be an ESG company. We are an equal opportunity workplace. Diversity at Aspiration is not just compliance-driven. Diversity is our compass to drive equitable practices; to celebrate individuality; and to foster the uniqueness within each of us that makes our products, services, and culture better than most. Yes, we are proud to be a DEI company and we encourage everyone, inside and outside of Aspiration, to show up as you are and as you want to be, every day. This organization participates in E-Verify. Find more information here! #BI-Remote #LI-Remote