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Experiential Marketing Manager

San Francisco, California, United States
9 days ago
Full time role

Company

Afresh Technologies

San Francisco, CA, USA

Afresh is on a mission to reduce food waste and increase access to nutritious food globally by transforming the fresh ...

View Company Profile

Job Description

Afresh is on a mission to eliminate food waste and make fresh food accessible to all. Our first A.I.-powered solution optimizes ordering, forecasting, and store operations for fresh food departments in brick-and-mortar grocers. With our Fresh Operating System, regional and national grocery retailers have placed $1.6 billion in produce orders across the US and we've helped our partners prevent 6.9 million pounds of food from going to waste. Working at Afresh represents a one-of-a-kind opportunity to have massive social impact at scale by leveraging uncommonly impactful software – we hope you'll join us!

About the role

The Experiential Marketing Manager will anchor Afresh’s customer acquisition and expansion with an intense focus on driving engagement with our target accounts. We are looking for an expert in ABM and field orchestration. You will be driving the strategy and execution of our Account-Based Marketing strategy, and will be driving Afresh’s demand strategy and execution with 3rd party and owned events. You will deeply collaborate across the marketing function, as well as with cross-functional teams including sales, customer success, product management. For example:

  • Lead ABM alignment and strategy to get the door open and continually engage Tier 1 and 2 target accounts in the grocery industry.
  • Lead conference and event planning, while activating field teams to maximize prospect engagement before, during and after those events.
  • Develop and test new demand generation ideas as applicable for target and prospective accounts
  • Collaborate on digital demand and nurture campaigns
  • Collaborate on content and product marketing strategy and launches
  • Collaborate on marketing operations requirements, as well as deliver/maintain data hygiene for your marketing functions
  • Collaborate with sales and product on message and targeting optimization to ensure compelling and effective deliverables
  • Deliver attributable marketing sourced and assisted pipeline
  • Deliver and distribute details on internal marketing ABM and Events calendars, and logistics guidance for participants

Skills and experience 

The following represent the skills and experience our ideal candidate possesses. We encourage all highly-qualified candidates to apply, even if they do not fulfill all the listed criteria.

  • 5+ years of experience in B2B SaaS marketing
  • 2+ years hands-on experience with both ABM and Events Marketing
  • 2+ years direct Sales Enablement experience
  • Familiarity with marketing attribution models and analytics best practices
  • Degree in Marketing, Communications, or other Business related field
  • Proficient in Marketing Automation Platforms like Hubspot, Marketo, etc.
  • Proficient in Salesforce CRM
  • Proficient in MS Excel and/or Google Sheets
  • Strong writing and english language skills
  • Preferred experience marketing to enterprise-level prospect and customer accounts
  • Preferred experience in companies serving global markets (specifically EMEA)

 

About Afresh

Founded in 2017, Afresh is working on the #1 solution to curb climate change: reducing food waste. By combining human insight and transformative technology, we're helping grocers provide fresher food to customers at more affordable prices.

Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals including ICML, and we've raised over $148 million in funding from investors including former co-CEO of Whole Foods Market Walter Robb and Eric Schmidt's Innovation Endeavors.

Fresh is the past, present, and future of our food system – the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company’s values of proactivity, kindness, candor, and humility.

Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.

A qualified candidate must reside in or be willing to relocate to one of these states to be considered: AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, WI

Afresh Technologies

San Francisco, CA, USA

Afresh is on a mission to reduce food waste and increase access to nutritious food globally by transforming the fresh ...

View Company Profile