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Director of Growth and Marketing

North America
7 days ago
Full time role
$90k-$110k/Year

Company

Currently Weather Service

North America

Currently is a weather service for the climate emergency. Our mission is to cultivate timely and accurate weather information that supports ...

View Company Profile

Job Description

Currently is a weather service for the climate emergency. Our mission is to cultivate timely and accurate weather information that supports community resilience and safety. We work to illuminate possible paths toward a liberated, habitable and joyful future for people and the environment alike. In addition to daily weather newsletters in 20+ cities around the world, our original journalism focuses on climate justice and our full-service weather service provides timely meteorological services to individuals, businesses, and nonprofits. 

But we're just getting started. Our new director of growth and marketing will help us reach a much larger audience around the world. The successful candidate will be adaptable and data-and-insights driven; they will use test-and-learn discipline and agile methods to move quickly, and be eager to work with and across a cross-functional team.

We’ve seen massive surges of interest in our services in advance of major weather events, so the successful candidate must be able to coordinate with our editorial, partnerships, and weather teams to anticipate opportunities to help audiences discover our services when they are most valuable. 

Additionally, the successful candidate will help us identify, build, and monetize new audiences.

Find out more at: currentlyhq.com

Desired experience: 

  • 5-plus years of work experience leading digital consumer-focused marketing efforts
  • Experience in top-of-funnel growth, particularly in newsletters
  • Experience in converting free subscribers to paid subscribers in a mission-driven org
  • Experience working on paid customer retention for a media or SaaS company
  • Proven success at driving audiences across multiple channels including SEO/SEM, social – particularly FB, Twitter, and IG – and via email 
  • Experience working within a Wordpress environment 
  • Ability to own and manage many overlapping responsibilities
  • Outstanding organizational, interpersonal, and communication skills
  • We are a justice-focused weather service, and a successful candidate intuitively understands how weather affects every part of our lives — and how climate change creates and exacerbates inequalities in access to life-saving weather information

Duties: 

  • Create and manage the digital marketing roadmap, including running and optimizing paid and organic campaigns to grow membership and maximize learnings on channels such as Facebook, Instagram, Twitter, and paid search
  • Maintain a testing backlog and continuously improve performance at all funnel stages
  • Communicate with and work in conjunction with the entire Currently team to update our goals and pivot in new directions as the company grows
  • Manage paid marketing spend by continually optimizing campaigns to successfully meet ROI goals
  • Stay current with new trends and best practices within growth and marketing
  • Improve performance through data analysis and identify opportunities to continuously add business value
  • Produce insight reports on a weekly, monthly, and quarterly basis for data-driven decision-making
  • Collaborate with our meteorologists, editorial, and partnership teams to ensure messaging and published media aligns with Currently’s core values and mission
  • Hire freelance support staff to help achieve company goals

Location: 

Remote, work will focus on North America

Compensation:
Starting salary: $100,000 USD/yr with opportunity for quick advancement + performance-based incentives + equity options in our fast-growing startup. If we achieve our growth objectives, the equity options alone could be worth $1MM or more in less than 5 years.

This position is full-time equivalent, with a generous benefits package including health care, retirement, and unlimited paid time off. Joining us means you’ll be a core part of a team with a singular opportunity to make a difference in the world at a critical moment in history.

Women, people of color, and individuals with disabilities are encouraged to apply. This will be a remote position, and we’ll work together to make sure your needs are heard and respected. You are not required to be a US citizen or be based in the US.

Deadline to apply: September 28th, 2022.  Candidates will be selected the first week of October. 

Currently Weather Service

North America

Currently is a weather service for the climate emergency. Our mission is to cultivate timely and accurate weather information that supports ...

View Company Profile