Director of Marketing, Pela Case

6 days ago
Full time role



Kelowna, BC, Canada

We are designing waste out of the human experience. Pela has been around for over 10 years and has helped ...

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Job Description

Wanted: Director of Marketing, Pela Case

Do you love world-changing technology? Do you have a passion for sustainable materials? Do stunning visuals and elegant storytelling bring you joy? Does the idea of engineering a waste-free future excite you? If so, we’re looking for you! 

Pela Case is designing waste out of the human experience. Pela has been around for over 10 years and has helped over 1 million customers make the switch to more eco-friendly products. Pela is famous for being the creators of the world’s first compostable phone case, Apple watch strap + AirPods case.  We are on a continued mission to create a Waste-Free Future designing and creating products that have a graceful end of life.


  • Have pulled recyclables out of the trash
  • Are really interested in circular economies
  • Appreciate a good debate even with your boss
  • Figure out how to fix it instead of who is to blame
  • Aren’t afraid to jump in the deep end
  • Are excited about building & growing empowered teams


  • Believe we do not inherit the earth from our ancestors; we borrow it from our children
  • Work to protect and restore the environment
  • Aren't afraid to make mistakes as long as we learn
  • Care more about your values and intelligence than your experience
  • Are committed to creating team dynamics that create empowerment vs. entitlement

Our Core Values:

  1. Commit to a culture that builds a strong COMMUNITY
  2. Foster CREATIVITY to inspire fresh innovation
  3. Embrace COURAGE by taking action despite uncertainty
  4. Live with Awareness and CONSCIOUSNESS of our choices

The Opportunity:

The Director of Marketing drives internal and external marketing initiatives for Pela Case.  They will lead marketing efforts with expertise in digital marketing, growth, and web merchandising with a data-driven focus to achieve results.  This role will lead the team and execute based on a detailed understanding of our target market demographic and implement strategies and campaigns across email, social, search, and content development for our web properties. They will collaborate with Product Development on design and product inspiration to meet target market opportunities with a customer-first lens.  This role demands an individual who has exceptional digital marketing and eCommerce knowledge and has strong organizational, interpersonal, and communication skills. 


  • Develop marketing plans and programs for the short and long term to ensure profitable growth and expansion 
  • Lead team of internal and external contributors across company marketing initiatives (creative production, digital design, performance marketing, PR, affiliate) with a key focus on direct-to-consumer eCommerce
  • Oversee successful web merchandising strategies to increase AOV and up-sell
  • Gather and interpret consumer and competitive insights to drive marketing strategy
  • Manage performance marketing and creative production agencies to drive advertising planning and buying across channels in alignment with our goals and budgets
  • Develop strategies to grow revenue while enhancing consumer experience across channels
  • Leverage contract support/outside vendors as required to achieve goals
  • Track and forecast marketing trends and analysis
  • Own consumer marketing campaigns, strategy, and execution for product launches in close collaboration with the Product Team. Contribute to product ideation and strategy via consumer needs and insights.
  • Relentless attention to customer needs, building brand awareness, and community engagement


  • 8+ years experience with digital marketing/eCommerce, preferably managing $5M+ in annual advertising spend.
  • Strong background in consumer marketing utilizing various sources (search engine optimization, paid search, affiliate marketing, email, and paid social)
  • Experience leading a team and directly managing staff.  Able to motivate and direct both internal direct reports as well as external contractors
  • Effective collaborator, able to build relationships across the organization
  • Ability to work well under pressure and meet deadlines for critical tasks
  • Highly organized with strong interpersonal and communication skills 
  • Ability to collaborate across departments and teams and work cohesively to achieve company goals

Commitment to Diversity 

Pela is committed to cultivating and preserving a company culture of diversity, equity, and inclusion. This means we seek out people with a diversity of opinion and with strengths that will be complementary to our existing organization. We know that we will grow and learn better with a diverse team. When recruiting new members of our team, we welcome the unique contributions that you can bring in terms of your education, culture, ethnicity, race, sex, gender identity and expression, age, religion, and sexual orientation.


Kelowna, BC, Canada

We are designing waste out of the human experience. Pela has been around for over 10 years and has helped ...

View Company Profile