Sales Manager, Overyield

4 months ago
Full time role


Propagate is a software, development and financing ecosystem that makes it easy for farms to transition acreage to agroforestry. Our ...

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Job Description

About Propagate

Our mission is to make agroforestry 🌳 a cornerstone of agriculture. Propagate Ventures makes it easy for investors to fund low-risk agroforestry projects, while helping farmers increase profitability, through our analytics & project 🚜 development platform.

In this role you’ll be leading sales for software product Overyield as well as farm services. Overyield makes it easy for farms to transition acreage to agroforestry. Our platform provides access to agronomic insights, technical assistance, and financing so that farms can reduce risk while integrating fruit, nut and timber trees with animal or crop farming systems. Outside of work, you'll find us connecting locally with 🧑‍🌾👨‍🌾👩‍🌾 farmers, playing music 🎻, and getting active 🏃outdoors. Read our manifesto, and meet our team.

We are looking for a hard-working Sales Manager to deliver scalable and repeatable sales strategies for the company. This new role focuses on customer acquisition and sales support. You'll work closely with our VP of Sales, Farm Services, Sales Consultant, and Recruiter. This is a new role.

Who you are

  • Definitive sales executive experience, meeting or exceeding targets, and ability to close business and build markets in agriculture.

  • Previous experience in a similar senior-level position on a sales team (as a Senior Sales Executive, Senior Sales Manager or Sales and/or Marketing Director).

  • Keen business sense, with the ability to find creative business-oriented solutions to problems.

  • Excellent listening, negotiation and presentation skills as well as mentoring, coaching and people management skills, across all levels of the organization, including executive and C-level.

  • Strong sense of honesty, high ethical standards, reliability, and trustworthiness; holding yourself mutually accountable with the team.

  • Digital literacy and proficiency in spreadsheet and CRM software is critical.

  • Must have and maintain a valid driver’s license along with a clean driving record and must be willing to travel as needed or required.

What you’ll do

  • Partner with our VP of Sales and Sales Development Representatives to grow top-line revenue while maintaining margin and profitability, and conversion expectations.

  • Lead, coach, and train Sales Development Representatives to meet annual sales targets within assigned territory and accounts.

  • Maintain sales volume, product mix, and selling price by keeping current with supply & demand, changing trends, economic indicators, and competitors.

  • Build customer relationships by understanding their needs and objectives while working closely with teammates on requisite sales & marketing opportunities.

  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks.

  • Establish tracking and reporting methods using Salesforce to better report on sales cycle time, pipeline velocity, win rates, CAC, ARR, CLV, upsells and renewals, customer churn and forecasting

  • Define our Revenue Operations playbook by building processes to drive operations management, enablement, insights and analytics, tech implementation, vendor management, and compliance as it relates to our sales and marketing organizations

  • Represent the company at trade shows and key business functions in a professional manner to generate prospects, and grow revenue opportunities.


  • Experience training, mentoring and coaching a small team (3+ people) of Sales Development Representatives

  • 4 years working in software sales (2 of those years in a lead/manager role)

  • SaaS sales experience in a closing role (Account Executive)

  • Experience with revenue operations, creating processes and playbooks

  • We're currently only accepting US-based applicants who don't require a visa

Nice to haves

  • BS/BA degree in business, marketing, agricultural industry or related field preferred.

  • 4+ years of sales experience in the agriculture space.

  • Knowledge of permanent crops and/or regenerative agriculture is a plus.

  • Bilingual or trilingual skills are a strong plus.

Salary: Depending on the level that you come in as, your experience and expertise, we are able to offer an annual salary between $70,000 - $110,000 USD + Commission + Equity.

Benefits & Policies

  • Health Care Plan (Medical, Dental & Vision). 99% of premiums are covered by us.

  • Unlimited PTO. (Vacation, Sick Days, and Public Holidays)

  • Paid farm or volunteering time

  • Stock Option Plan

  • We’re remote-first, async, and this is a work-from-home role that may require travel 10% of the time to farm sites or conferences.

Who we are

At Propagate, we believe that by equipping people with the best tools to solve problems, we can tackle big challenges, together! We're always looking for talented people who are interested in building a more resilient future. We are a venture-backed startup, founded in 2017, backed by The Grantham Environmental Trust, Techstars, Elemental Excelerator and Exelon Foundation.

Propagate is strongly committed to equity in its policies, practices, and programs. People of color, women, LGBTQ-identifying, individuals with disabilities and/or veterans are highly encouraged to apply.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation at

Propagate is a software, development and financing ecosystem that makes it easy for farms to transition acreage to agroforestry. Our ...

View Company Profile