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Content Marketing Manager

Boston
about 2 months ago
Full time role

Company

Tomorrow.io is the world's only Weather Intelligence Platform™. Fully customizable to any industry impacted by the weather, customers around the ...

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Job Description

Tomorrow.io empowers the world to adapt to changing weather and climate with revolutionary weather intelligence technology. Since 2016, our team has led the way in equipping brands like Uber, JetBlue, and Ford with the tools they need to advance in an era of climate crisis.

Now, we’re looking for an excited, highly motivated Content Marketing Manager to enable us to expand our footprint within our B2B enterprise business unit through targeted, creative, and engaging content.

What You’ll Do:

You’ll be responsible for the strategic development and execution of content that drives engagement and conversion throughout the buyer’s journey via key channels.

Main responsibilities will include:

Content Development & Execution

  • Select content topics and types to support concurrent campaigns, product education, market trends, and ad-hoc brand needs
  • Produce content via chosen formats and set up operations for distribution
  • Work with demand gen leader to promote content in an effective and targeted way
  • Proactively identify opportunities for new content channels to explore
  • Monitor analytics and iterate based on content KPIs

Social Media Management

  • Envision the next iteration of Tomorrow.io’s social media presence across channels (LinkedIn, Twitter, Meta, etc.) 
  • Engage with relevant accounts to grow our audience and market position

Event Content Production

  • Support our event marketing strategy with content for in-person and virtual formats
  • Assist with coordinating event promotions and operations
  • Support promotion and scripting of annual ClimaCon event

 

Who You’ll Work With:

You’ll work closely with the entire go-to-market organization and cross-functional subject matter experts as needed. Your closest collaborators will be:

What We’re Looking For:

You’re an experienced B2B marketer with a bias for action, passion for creative thinking, and the ability to both strategize and execute.

  • 3-5 years of experience in B2B marketing (SaaS a plus)
  • 1-2 years of experience in content marketing, specifically
  • Demonstrated success in leading the development of an effective content strategy and driving end-to-end production

Skills

  • Deep expertise in copywriting, editing, and proofreading
  • Skilled in content creation across channels, especially short-form video
  • Experience with marketing automation platforms (HubSpot, specifically, a plus)
  • Experience with marketing analytics tools like Google Analytics
  • Skilled in social media marketing across platforms
  • Familiarity with SEO and website optimization
  • Familiarity with event marketing and virtual events
  • Passion for creative thinking and collaboration
  • Meticulous attention to detail and strong organization skills
  • Ability to collaborate on strategy and execute autonomously

Why You Should Work Here:

    • We’re going to space! Our technology is first-of-its-kind, and we’re about to make it even more powerful with our upcoming space mission!
    • Work with the world’s leading brands. With existing customers like JetBlue, Ford, Uber, and more, you’ll get a front-row seat to driving awareness and engagement with some of the world’s most innovative brands.
  • Grow alongside an experienced team. Our team is made up of energetic, highly collaborative members who have experience driving marketing with brands like HubSpot, Wayfair, NBCUniversal, DataRobot, Viber, and more.
  • Build on an already established brand. Tomorrow.io garners recognition from businesses, government, and top publications. Check out our latest spot on CNBC!

 

If you have reached this point and you are super excited but not sure you check all the boxes - we still want to speak with you! Your passion is priceless. Other things can be learned.

Open to candidates outside of Colorado.

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About tomorrow.io:

Tomorrow.io is helping Countries, Businesses and Individuals better manage their Climate Security Challenges. Fully customizable to any industry impacted by the weather, customers around the world including Uber, Delta, Ford, National Grid and more use Tomorrow.io to dramatically improve operational efficiency. Tomorrow.io was built from the ground up to help teams predict the business impact of weather, streamline team communication and action plans, improve productivity, and optimize profit margins.

Space: In case you have not heard, we are also going to space with our Operation Tomorrow Space initiative. We are building the first-of-its-kind proprietary satellites equipped with radar, and launching them into space to improve weather forecasting technology for everyone on Earth. 

How we roll: We work in an “one office” environment. We believe that magic happens when people work together. Together also includes Zoom meetings, flexible hours and unlimited vacation days. Your success is achieved by your impact and deliveries and not by the hours you put in. We believe in transparency and directness, putting work before ego and empathy. We grow fast and move faster but we always see people first. Each person has their own career growth path for we believe that the only way for the company to grow is if you grow.

 

Tomorrow.io is the world's only Weather Intelligence Platform™. Fully customizable to any industry impacted by the weather, customers around the ...

View Company Profile