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Senior Product Marketing Manager

Remote
29 days ago
Full time role

Company

Sealed is a climate tech company on a mission to stop home energy waste and electrify all homes. Sealed designs, manages, ...

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Job Description

Who are we?

Sealed is a climate tech company on a mission to stop home energy waste and electrify all homes.

Sealed designs, manages, and finances home weatherization and electrification projects, making it easy and affordable for people to be more comfortable while using less energy. Our proven holistic approach can reduce energy use by 50% and takes a home completely off of fossil fuels with upgrades like high-performance insulation, air sealing, and heat pump HVAC. Our expert team designs the right solution, matches top-rated local contractors, and manages the project start to finish. Sealed covers the upfront costs, and we’re accountable to impact: if we don’t cut energy waste, we don’t get paid.

Sealed, one of Fast Company’s top ten most innovative energy companies of 2021, is venture backed and based in New York City. Learn more at sealed.com.

What will you do?

In this role, you will be the Marketing SME and thought-partner to our product team, focusing on accelerating Sealed's growth, as well as developing the positioning and go-to-market strategies and tactics for new markets, partnerships, products, or experiences.

You will coordinate with Product, Sales, Operations and Business Development at every phase of product development, and you’ll partner with your Marketing and Creative peers to refine your recommendations and execute the Marketing components of the product roadmap. 

This role will report directly to the Director of Market Expansion. 

What success looks like:

  • Explore: Leverage (and gather) insights to identify opportunities for new markets and new products. Bring key consumer, competitor, and industry insights to the forefront of team discussions. Understand the broader internal and external consumer context so you can ask good questions and help push the thinking of both the product and marketing teams. Act as a voice of the consumer and be a steward of the Sealed brand. Partner with Product teams to influence the roadmap and provide recommendations to the cross-functional team on opportunities to improve performance.

  • Plan: Identify marketing and communication support for Product initiatives and link to larger Marketing priorities, pulling in other Marketing support as needed. Own positioning and messaging approaches that reflect the entire user journey. Straddle the line of art and science, strategically considering ways to iteratively test, measure, and optimize the user experience (A/B & multivariate). 

  • Execute: Collaborate with all relevant Marketing stakeholders to create and refine the Marketing action plan. Develop content, sales enablement materials, creative briefs, and work side-by-side with Product Design and Marketing Creative to create and deliver assets as needed across sales, advertising, service, PR, customer service, etc. Manage projects and timelines to deliver launches on time and with high quality. Rapidly experiment and iterate to increase conversion and product usage.

  • Expand: Lead go-to-market strategy for  geographic expansion by creating and executing on the GTM plan, complete with customer insights, campaign management, and post-launch measurement. 

Requirements: 

  • 5+ years of marketing experience, with experience leading program implementation from start-to-finish.
  • Experience leading strategic positioning efforts. Able to think strategically but also execute with strong writing skills and an understanding of holistic marketing planning and execution.
  • Superior communication and cross-functional collaboration skills. Able to easily context switch based on audience, translate needs from one team to another, and influence stakeholders to achieve alignment. Thrives in cross-functional/matrixed environments. 
  • Excellent project management skills. Able to organize and coordinate multiple stakeholders to deliver projects on time with high quality.
  • Experience working with in-house and agency creative teams, with an ability to translate business marketing plans into clear and actionable creative requests.
  • Analytical thinker with experience in data-driven marketing. Able to independently analyze data, as well as partner with analysts and data scientists to uncover deeper insights. Experience running A/B & multivariate testing is highly preferred.
  • Product/feature and/or market launch experience (go-to-market strategy, channels, creative production, data, etc.) 

Salary:

The expected salary range for this role is $119,000-$150,000. We're eager to engage with all qualified candidates and consideration will be provided to experience and skill level.

Benefits & Perks: 

  • Flexible PTO
  • Stock options
  • Health benefits, including some focused on mental health 
  • 401(k) plan
  • Paid family leave 
  • Paid medical leave
  • Work from home stipend 
  • Learning & development stipend
  • Flexible work environment: work remotely from anywhere within the US or from our headquarters office in NYC

If you need a nudge, this is it. We recognize that some people are less likely to apply for jobs when they don’t meet all of the requirements. But here’s the reality: Rarely do candidates fulfill 100% of the requirements. You have value to offer yet maybe not the confidence to recognize it. Take a chance and apply!

Sealed is a climate tech company on a mission to stop home energy waste and electrify all homes. Sealed designs, manages, ...

View Company Profile