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Email Marketing Specialist

Boston, MA
about 2 months ago
Full time role

Company

Nexamp is leading the transformation to the new energy economy with proven solutions for the deployment and operation of solar ...

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Job Description

Does working for a fast paced, growing company that is making a difference in our environment excite you? Do you have a passion for making our environment better for this generation and the ones that follow? Let’s make a difference together. Join our team!  

SUMMARY 

Nexamp is looking for a creative and driven Email Marketing Specialist to help us educate and engage our subscribers. The Email Marketing Specialist is an integral part of our growing CRM team where our goal is to communicate clearly and grow brand love.  

This role will be responsible for owning, leading, and executing several lines of our email communications. While the role is primarily focused on email, it may also include other subscriber direct mail and SMS outreach as well as our Refer-a-Friend program. Success in this role will be measured by email engagement, overall customer satisfaction (NPS) and churn rate. 

A successful candidate will be a clear communicator, collaborative cross-functional partner, organized planner and use data to continuously improve our customer experience. 

RESPONSIBILITIES 

  • Own and execute our monthly newsletter program
  • Create a compelling narrative and annual content plan for our subscribers 
  • Partner with our Content Teams on stories that engage our customers and build on the value of our subscription
  • Develop clear creative briefs to lead our Creative Team copy and design
  • Determine where we can leverage existing content vs creating email-specific content
  • Setup, test and deploy newsletters
  • Monitor engagement data to develop a point of view on what works best and continuously optimize what we feature
  • Expand and grow the program – increasing frequency and relevance/personalization
  • Partner with our Sr Email Marketing Specialist on subscriber preference center and deliver on related content planning and implementation
  • Support the business through Ad Hoc Email campaigns
  • Partner with other internal teams to understand and translate their goals into viable email communication solutions
  • Own the full email cycle including briefs, build out, testing, deployment, and measurement 

Examples include: 

  • Lead gen outreach for our Business Development, Energy Sales, and Community Engagement partners 
  • Service outage and billing exception communications for our Loyalty partners 
  • Customer research surveys for our Product partners 
  • New product cross-sell and adoption
  • Support overall reporting and analysis and other CRM campaigns as needed
  • Follow the email industry and bring new ideas, tests, and tools to help us create a best-in-class program 

QUALIFICATIONS 

  • Bachelor's degree in marketing, business, communications or related subject preferred
  • 2+ years’ of Email marketing experience 
  • Experience with HTML, Dreamweaver, and Litmus is not required, but a plus 
  • Strong written and verbal and presentation skills 
  • Superb attention to detail and organizational skills 
  • Ability to multi-task and complete tasks thoroughly and accurately in a fast-paced environment
  • Strong critical thinking and problem-solving skills
  • Experience utilizing data to craft marketing strategies
  • You are a proactive, self-motivated team player and are open to exploring new approaches and ideas 

If you don’t meet 100% of the above qualifications, but see yourself contributing, please submit an application.  We encourage people from minority or marginalized groups to apply. 

At Nexamp, our mission is building the future of energy, so it is clean, simple, and accessible for all. We believe a diverse team brings different perspectives and experiences, thus benefiting our work. We are committed to providing a work environment free from discrimination. We are proud to be an equal opportunity employer. We do not discriminate against applicants on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, veteran status, or any other basis protected by law. By encouraging a culture where ideas and decisions come from all people, we believe it will help us grow, innovate, and be a part of environmental and social change. 

PERKS & COMPENSATION 

Not only will you get to work with a group of innovative, dedicated, and motivated peers, you will also have access to all the benefits that Nexamp offers! This includes: our competitive compensation package; a 401(k) employer-match; health, dental, & vision insurance starting day one; Flexible Paid Time Off and Holiday PTO; Commuter Benefits, Cell Phone Reimbursement; as well as a hybrid work environment, headquartered in Boston, MA with a fun, collaborative, downtown office! We provide healthy snacks, coffee, yoga sessions, volunteer opportunities, company outings, and more! 

NEXAMP VALUES AND MISSION 

Building the future of energy so it is clean, simple and accessible. 

Nexamp is building the energy infrastructure of tomorrow and reinventing the way people interact with the electricity that powers their lives. By deploying a distributed network of locally sourced clean energy, we seek to reduce the negative effects of climate change. Our team’s diverse experience drives innovation from the ground up and with a singular passion: to deliver an accessible and sustainable energy future for all. 

 

Nexamp is leading the transformation to the new energy economy with proven solutions for the deployment and operation of solar ...

View Company Profile