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Social Media & Sponsorships Executive

London, United Kingdom
about 1 month ago
Full time role

Company

OVO Energy is an independent energy technology company and supplier. The company was launched in 2009. OVO Energy is set ...

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Job Description

We’re making zero carbon happen

We’re OVO Group, a big family of companies united by a single vision: to get to zero carbon, fast. 

We call this Plan Zero – and it shows how we’ll be fighting the climate crisis and transforming the way people use energy over the next decade. To do this, we need the sharpest minds. Are you up for the challenge?

Do great green things with OVO Energy

So much has changed since we launched in 2009.  Our goal remains the same though: make energy cheaper, greener, and simpler. Just as it was on day one.

Everyone belongs at OVO

Our aim is to build a diverse and inclusive movement: teams of brilliant people, with unique talents, skills, passions, and experiences. 

We encourage everyone to join us, whatever your gender identity, race, ethnicity, sexual orientation, age, life experience, or background. So please come as you are – we can’t wait to meet you.

Where in the world of OVO will I be working?

The Social Media & Sponsorships Executive will be a savvy brand marketeer with a passion for brand storytelling and activations that can help use our social media and sponsorship activity to catapult OVO Energy to brand fame status.

As part of the PR, Social and Sponsorships team, you’ll work closely with three team members who specialise in Social Media, Sponsorship, Venue Management and Activation (all of whom report into the Head of PR, Social & Partnerships) to help develop, shape and implement coordinated brand campaigns that elevate our sponsorship and partnership activity to new heights, helping make OVO the most talked about energy brand in the UK.

As well as working on our sponsorship and partnership activity, you’ll play a key role in day to day management of our social media strategy and activation across our key customer channels. You’ll work alongside our social media agency to lead and deliver content creation, campaign planning, paid media, reporting and more. We have high big expectations for our social media plans in 2023 and you’ll be a pivotal team member to help us deliver this. 

As well as working to leverage and improve existing social content & sponsorship - including our venue sponsorship of the OVO Hydro in Glasgow, the OVO Arena Wembley in London plus OVO Live (our rewards programme) OVO Bikes in Scotland and Wales - you’ll bring your passion, vision and skill to help establish and implement new social content and sponsorship activations that can bring OVO and its mission for zero carbon living to new consumer audiences, driving brand fame, awareness and consideration over our competitors. 

Working alongside the internal creative studio, legal, sustainability, corporate communications, Zero Carbon Living and wider Brand Marketing teams, you’ll help craft plans and develop ideas and content that move our social and sponsorship activity beyond just paid marketing, and - alongside your PR, Social and Sponsorships team members - find exciting ways to bring our partnerships to life in ways which really get people talking. 

You will support the team in the delivery of innovative, world-class campaign activations that drive earned brand fame in the mass market for OVO Energy, whilst also ensuring that our sponsorship assets are activated accurately and a day to day basis, from helping to launch pre-sale access to our live events and shows at our arenas, to running promotional campaign for OVO Bikes.  

This is an incredible opportunity for a creative individual who has strong organisation and implementation skills, is great at ‘attention to detail’, and loves getting stuff done. 

You will be super savvy when it comes to brand guardianship, whether through owned and earned channels, and have a natural understanding of how to bring our brand values, messaging and goals to life within every execution. 

You will support the external agencies and partner relations, working closely with them to develop and project manage campaigns, ensure they’re consistently delivering on their KPIs and always finding new and innovative ways to win with consumers. 

You will bring energy and positivity to the team and you will be passionate about the zero carbon living journey that OVO is on with its members.

What will I be doing?

Role and responsibilities

  • Supporting the social and sponsorship managers within the team on day to day activations and campaign management 
  • Working with our social media, sponsorship and venues agencies to make sure that social content, sponsorship activations and venue events are approved, scheduled, delivered, on brand and using the correct tone of voice 
  • Close collaboration with the Creative studio, legal, sustainability, Zero Carbon Living and wider Brand Marketing teams to help define and execute OVO’s overall social & sponsorship comms campaign activity, driving brand fame, awareness and consideration
  • Collaborating with the corporate comms team to ensure that we improve stories/launches and announcements from across the business via our social channels and sponsorships
  • Ownership of reporting output and paid social media from our partner agency including cascading this to the accurate teams internally
  • Ownership of weekly social media reporting for our customer experience team
  • Work closely with internal social resolution team to troubleshoot social media issues, reputational risks and problems when they arise quickly and calmly
  • Support on the delivery of sponsored events such as Fully Charged Live and Grand Designs Live
  • Working alongside sponsorship managers and with internal and external stakeholders to ensure that all contracted sponsorship rights are being delivered effectively 
  • Manage and measure outputs, results and performance of social and sponsorship activity to ensure we are getting solid ROI
  • Making sure that agency partners, rights-holders and other 3rd parties are paid on time and within budget
  • Staying up to date on digital, social media, sponsorship, trends, tools and technologies, plus emerging platforms and formats. 
  • Working collaboratively across a number of different departments and support with any ad hoc project requests from growth team, product, brand & marketing. 
  • Crucial experience:
    • The ideal candidate will have managed social media channels before and have a good understanding of the basic principles of social content creation, planning and management
  • Previous experience in any of the following is a plus! 
    • Worked as part of a brand campaign or PR / social team *(whether in house or agency) for a fast paced and dynamic business 
    • Photoshop
    • Working on a national sponsorship 
    • Working on a customer rewards scheme or similar
    • Working in the live music/entertainment industry
    • Event delivery: direct consumer or hospitality 

Is this the job for me?

  • 2+ years of experience in brand marketing campaign development including developing and implementing brand storytelling and content creation  
  • An understanding of developing and using brand assets 
  • Great project management and prioritisation skills 
  • Great communicator and a ‘people person’, with the ability to collaborate closely with multiple team members including representatives of our partner businesses as well as external agencies in order to drive campaign success
  • Ambition to develop and deliver standout, disruptive sponsorship, brand, PR and social campaigns that can help make the brand famous
  • Creative, entrepreneurial thinker who has intellectual rigour
  • Good editorial skills for writing both press releases and social copy
  • Comfortable working in a dynamic environment of change
  • Fun, teammate with a good sense of humour
  • Happy to roll sleeves up and grow with this small but mighty team!
  • The diverse responsibilities of this role may occasionally require you to be contactable or working outside of business hours

Brilliant benefits for a world-changing team

Our people are at the heart of Plan Zero. That’s why we offer plenty of green benefits and progressive policies to make you feel at home.

For starters, you’ll get 34 days of holiday (including bank holidays).

Then there’s Flex Pay. It’s an extra 9% of your salary on top of your core pay to use as you like. You can take it as cash, add to your pension, or choose to spend it on a huge range of flex benefits.

Here’s a taster of what’s on offer:

For your health
With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more

For your wellbeing
With gym membership, gadget, travel and cyber insurance, workplace ISA, will writing services, DNA testing, dental insurance, and more

For your lifestyle
With extra holiday buying, discount dining, culture cards, tech loans, and supporting your favourite charities with give-as-you-earn donations

For your home 
Get up to £300 off any OVO Energy plan (when you pay by Direct Debit), plus personal carbon offsetting and great discounts on smart thermostats and EV chargers

For your commute
Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans 

Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know.

Oh, and one last thing...

We’d be thrilled if you tick off all our boxes yet we also believe it’s just as important we tick off all of yours. And if you think you have most of what we’re looking for but not every single thing, go ahead and hit apply. We’d still love to hear from you!

OVO Energy is an independent energy technology company and supplier. The company was launched in 2009. OVO Energy is set ...

View Company Profile