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Acquisition Marketing Specialist

Remote
25 days ago
Full time role

Company

EnergyHub empowers utilities and their customers to create a clean, distributed energy future We’re working on accomplishing this vision by transforming complexity ...

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Job Description

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. Our customers are real utilities managing the real electrical grid supporting the normal lives of millions of real people. Our mission is to keep the grid running reliably while enabling more renewables and less reliance on fossil fuel. 

The Acquisition Marketing Specialist will be responsible for delivering digital and traditional marketing campaigns to drive end-user enrollment in our utilities’ thermostat, electric vehicle and battery-focused residential demand response programs. This is an outstanding opportunity to apply acquisition marketing skills while contributing to an energy-focused enterprise software company.

Responsibilities

  • Collaborate with clients, marketing vendors, partners and internal teams to launch and run B2C marketing campaigns in both digital and traditional channels
  • Conceptualize campaign messaging and user experience flows, while collaborating with creative stakeholders to develop effective marketing collateral
  • Identify and test new marketing channels with an eye towards maximizing ROI
  • Present program marketing plans to utility clients and provide updates on campaign performance
  • Use data and analytics tools to define target audiences, optimize campaign performance and provide actionable insights
  • Build the acquisition marketing playbook to scale EnergyHub’s growing set of BYOT and EVSE programs

Skills/Qualifications

  • 2-3 years of B2C acquisition marketing experience and a BA/BS
  • Hands-on experience with digital marketing platforms, like Google AdWords and Facebook Business Manager
  • Understanding of the marketing funnel and experience executing multi-channel campaigns
  • Data-driven mindset with an affinity for Excel and Google Analytics
  • Strong communication skills, storytelling skills and ability to distill complex concepts into key takeaways for clients and senior leadership.
  • Informed opinions on marketing copy, design and UX best practices
  • Highly organized, with an ability to manage multiple projects, deadlines and budgets

Nice to haves

  • E-commerce and/or energy industry experience 
  • Experience with Tableau or other data visualization tools 

The salary range for this position is $65,000 - $80,000. Base pay offered may vary depending on location, job-related knowledge, skills and experience.

Why work for EnergyHub?

  • Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other. 
  • Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
  • Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
  • Work with the latest technologies: You’ll gain exposure to a broad spectrum of  IoT, SaaS and machine learning challenges, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs. 
  • Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.
  • Focus on fun: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what’s also important is how our employees feel every single day. 

Company Information

EnergyHub is a growing enterprise software company that works with the most forward-thinking companies in smart energy. Our platform lets consumers turn their smart thermostats, electric cars, water heaters, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to millions of people through partnerships with the leading companies in the Internet of Things.

Company Benefits

EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.

EnergyHub is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, record keeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

EnergyHub empowers utilities and their customers to create a clean, distributed energy future We’re working on accomplishing this vision by transforming complexity ...

View Company Profile