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Director of Demand Generation

Boston, MA, US
13 days ago
Full time role

Company

In 2009, EnergySage was founded on three key tenets of simplicity, choice and transparency. Everyday there are millions of Americans ...

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Job Description

Do well by doing good.
EnergySage is the leading online marketplace for solar and other clean energy technologies and the most-visited solar energy website in the country: Last year, 10 million people used our content and tools to research and evaluate solar, batteries, community solar and other energy products and services. Our brand is trusted by consumers, thought leaders, and the media. Check out our coverage in the New York Times, the Wall Street Journal, the Washington Post and more. 

We are a team of passionate, collaborative, authentic individuals who are dedicated to making renewable energy options more accessible and affordable to consumers. Headquartered in Boston, MA with teams in Serbia, we are currently 100+ employees and growing rapidly. 

Our team is working in a hybrid setup from our Boston Financial District office: 3 days in office, 2 days remote. 

Learn more about our company and our team: www.energysage.com/about-us/company

Director of Demand Generation
This new position is an important leadership role within the marketing department. As the Director of Demand Generation, you will direct EnergySage’s consumer traffic and lead generation strategy, including all performance marketing channels: SEO, paid advertising, affiliate marketing, and more in order to deliver on EnergySage’s key leading business metrics (traffic and lead volume). Together with the VP of Marketing, you will develop and expand the marketing channel mix and determine the appropriate resourcing strategy for this critical function. You will partner closely with the heads of content marketing, web, and lifecycle marketing, as well as cross-functional partners (product, sales) and external resources in order to deliver on EnergySage's business goals.

What You’ll Do:

  • Lead EnergySage’s consumer demand generation strategy in order to deliver against key business growth goals.
  • Determine overall channel mix, and develop nascent and new channels.
  • Oversee SEO and the SEO team, and build a company culture of cross-functional SEO ownership in partnership with Engineering and Product functions.
  • Build EnergySage’s affiliate marketing and referral marketing programs.
  • Develop high-performing and highly efficient paid campaigns, including paid search (SEM), social, video, native ads, sponsored content, and more.
  • Build measurement tools and attribution frameworks in order to gain insight into channel performance and ROI.
  • Report weekly, monthly, and quarterly to the executive team on progress against traffic and lead generation goals.
  • Determine resourcing requirements and develop a resourcing plan (internal and external) required to support the demand generation strategy.
  • Partner with Product and Engineering on the creation of high-performing landing pages.
  • Develop new and innovative demand generation strategies.

What We Look For:

  • 10+ years of hands-on development and execution of high-performing B2C demand generation strategies and campaigns
  • A high degree of initiative and business leadership ability.
  • Broad digital marketing channel experience.
  • A technically-fluent marketer, with a deep understanding of and experience with interconnected marketing technologies, including ad platforms, web analytics, attribution modeling, and HubSpot (or similar CRM).
  • Strong team-building skills and cross-functional collaboration
  • Experience building a high-performing team in an entrepreneurial environment.
  • Experience managing a hybrid team of both internal and external (agency, contract) resources.
  • Excellent written and verbal communication skills, including the ability to synthesize complex data-driven information into executive-level insights.
  • Bachelor’s Degree or equivalent experience.

We are EnergySage.
As the leading online comparison-shopping marketplace for rooftop solar, energy storage, community solar, and financing, EnergySage is accelerating the adoption of clean energy by improving consumer access and affordability. Our user-friendly platform is built on the principle of consumer empowerment through unbiased information, transparency, and choice. As we grow and enter new markets, we seek team members who bring new perspectives, skills, and energy that will propel us to accomplish the challenging work we have ahead.

Our Values

  • Consumer First: Our top priority is to serve and empower consumers through transparency, equitable access to information, and personalized interactions.
  • Better Together: We recognize that we gain and give more through collaboration, partnership, and diversity of experience and perspective. We respect one another and are inspired by what we learn and achieve together.
  • Integrity: We take personal ownership and pride in doing the right thing. Our consistency, competence, and high standards earn the reputation of “trusted advisors” with all of our stakeholders.
  • Substantive Impact: We are committed to effecting and sustaining positive environmental, social, and market transformations through creativity, innovation, and persistence.
  • Iterative Excellence: Our intellectual curiosity and bias toward action drive us to continuously learn, evaluate, iterate, and improve.

Confidence can sometimes hold us back from applying for a job - but we believe there's no such thing as a "perfect" candidate. Even if you do not meet all of the qualifications above, we’d still love to hear from you. Tell us about the unique qualities you might bring in your cover letter. 

EnergySage is an equal opportunity employer and prohibits discrimination and harassment of any kind. Applicants from a broad range of backgrounds are encouraged to apply.

#LI-Hybrid

In 2009, EnergySage was founded on three key tenets of simplicity, choice and transparency. Everyday there are millions of Americans ...

View Company Profile