Digital Advertising Manager, Counterspark

Washington, DC, United States
6 days ago
Full time role

Job Description

Digital Advertising Manager, Counterspark 

Counterspark, an organization that is making the clean energy transition a reality, is looking for a Digital Advertising Manager. We seek to connect both with clean energy companies and an individual consumer audience through actionable, digestible, and immediate steps they can take to have a significant impact on the climate and our economy. 

Counterspark is affiliated with Advanced Energy United, a national association of businesses that are making the energy we use secure, clean, and affordable. We work to accelerate the move to 100% clean energy and electrified transportation in the U.S. Advanced Energy United is the only industry association in the U.S. that represents the full range of energy technologies and services needed to achieve a carbon free economy, both grid-scale and distributed. Advanced energy includes energy efficiency, demand response, energy storage, wind, solar, electric vehicles, and more. 


Position Description 
Counterspark is seeking an experienced digital ads strategist to run our digital ad acquisition and fundraising program. The Manager will be responsible for all our online ads – from acquisition to direct donations and from Facebook to Google ads to display and sponsored sends. The ideal candidate will have experience with Google ads, Facebook ads, display ads, sponsored sends, have knowledge of industry standards, and have a passion for the Counterspark mission. The Digital Advertising Manager will work closely and collaboratively with the policy team at Advanced Energy United and the Counterspark digital team to create effective, accurate ads.   

Counterspark has invested in digital, and we know effective digital ads are critical to our mission. This role will be a key player in ensuring Counterspark achieves its goal of providing a platform for individuals to call on decision-makers, at every level of government, to say yes to the energy transition and the benefits it brings: lower energy, bills, a stronger economy, and cleaner air. 



  • Create and deploy impactful digital advertising campaigns that utilize best practices to meet crucial goals 
  • Work with the policy and digital teams to determine messaging priorities and the marketing team to create compelling graphics 
  • Convert policy goals to creative advertising copy  
  • Provide support and expertise across all digital advertising analytics and tracking 
  • Report on ad performance and optimize ads for the greatest impact 
  • Create, shepherd the approval of, and deploy ads quickly in rapid response situations 
  • Staying abreast of industry standards to make sure that organizations meet or exceed those in online advertising 


Required Qualifications 

  • Three to five years of experience working in the digital advertising space, preferably on political or advocacy campaigns 
  • Exceptional knowledge of digital advertising landscape, especially Google and Facebook ads 
  • Experience developing original strategies for content engagement 
  • Excellent project management skills, including the ability to collaborate with staff across multiple program areas to obtain content, information, and resources 
  • Highly organized and detail oriented 
  • Entrepreneurial approach, flexible attitude, and ability to handle multiple projects in a fast-paced and deadline-oriented environment 
  • Ability to work both independently and as a part of a team in a highly distributed organization 
  • Bachelor’s degree or equivalent experience required 


Special Application Instructions 

To be considered for this position, please submit a cover letter expressing why this position and organization interest you, as well as a current resume.  

 Job type: Full-time, remote 

Location: Remote, U.S.

Start Date: March 1, 2023 (flexible)

Salary: Starting at $90,000


Advanced Energy United is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, national origin, citizenship status, age, disability, sex, veteran status or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances. We are committed to the values of diversity, equity, inclusion, and justice across our organization (“DEIJ”). We also incorporate these values into our mission of making the energy we use secure, clean, and affordable. We know that varied perspectives and a commitment to social justice are needed to succeed in making the United States an advanced energy economy. We commit to building and supporting an inclusive workforce that represents different cultures, backgrounds, and viewpoints.