Growth Marketing Manager - California focused

Haven: Growth Marketing Manager - Southern California focused

Haven Energy is a well-funded, seed-stage startup focused on accelerating the adoption of home energy storage through a two-sided marketplace model.  We believe that widespread, distributed storage will be a key part of our energy future, helping stabilize the electric grid in the face of increasing climate change-induced weather events, an aging transmission and distribution infrastructure and increased electric loads due to home electrification.  For homeowners, on-site storage will help prevent blackouts, reduce residential electricity costs and provide a level of energy independence and security.

With our two-sided marketplace model, Haven guides homeowners through the selection, quoting, financing and scheduling of a home battery system install, We then pair homeowners with vetted, qualified electricians to perform the installation.  We offer a phenomenal experience for both the homeowners and the installers, as both are key to our long term success.

Summary of Role

Haven is looking for a Growth Marketing Manager to join as the founding member of our growth team. This is a multi-faceted role where you will be responsible for building the growth engine for the company from the ground up. The role requires a skilled growth marketer who can work across multiple channels, analyze data to determine the most efficient growth strategies and think strategically to develop new approaches in a rapidly changing environment. This role requires strong project management skills and the ability to deploy testing methodologies in order to constantly refine the channels, CTAs, creative and copy that yield the most efficient and scalable customer acquisition. This role is a special blend of art, science and extreme ownership. Building the growth engine at Haven, you will be at the forefront of advancing clean energy adoption by helping homeowners keep their lights on and manage their energy in a more sustainable way.

What you’ll do

• Develop and execute Haven’s go-to-market and ongoing growth strategy

• Have full accountability for customer acquisition, retention, and spend

• Build the growth engine for the company, which includes digital marketing, offline sales channels, and channel partnerships

• Build programmatic direct mail campaigns based on event triggers

• Build marketing email and SMS automation based on data and customer insights 

• Use data to build targeted customer segments 

• Unlock and grow new channels through experimentation 

• Develop frameworks for rapid experimentation that optimizes our growth channels and campaigns

• Develop clear and detailed reporting for marketing spend and relevant growth metrics 

• Work with product teams to improve the experience and increase conversion

• Drive referral and brand ambassador growth channels, iterating on incentives, training and programs

• Work closely with the local team to build consumer insights that will drive brand and customer strategy

You’re a great fit if you 

• have a successful track record in B2C marketing at a hyper-growth company 

• have domain expertise with performance marketing channels

• enjoy operating across multiple different channels both online and offline

• are an excellent project manager, constantly organized and driving towards execution

• have built, managed and optimized direct mail campaigns

• have a bias towards action

• are not afraid of learning, trying new things and making mistakes

• love diving into data, have a deep analytical skillset and use data to base most marketing spend decisions

• love wearing multiple hats and are just as comfortable giving feedback on copy and graphic design as you are building a spreadsheet model

• are passionate about both the green energy, and the ability of a flexible grid to allow for more sustainable energy sources

• have excellent communication and writing skills 

• have a minimum of 5 years of experience, preferably in a startup or high growth environment

• get super excited about rapid learning and rapid growth

You’re an even better fit if you...

• have experience optimizing SEO, SEM

• Have experience managing a sales funnel, from lead gen to customer acquisition

• Have worked on products that are high consideration and high price tag

• Have built and executed data based email lifecycle management campaigns

• Have worked within the green tech or clean tech space

• Are based in the Los Angeles metro area or Southern California

• Are proficient in Spanish

• Love dogs, cats or animals in general

Equal Employment Opportunity

Haven embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.