Demand Generation Coordinator

Afresh is on a mission to eliminate food waste and make fresh food accessible to all. Our first A.I.-powered solution optimizes ordering, forecasting, and store operations for fresh food departments in brick-and-mortar grocers. With our Fresh Operating System, regional and national grocery retailers have placed $1.6 billion in produce orders across the US and we've helped our partners prevent 34 million pounds of food from going to waste. Working at Afresh represents a one-of-a-kind opportunity to have massive social impact at scale by leveraging uncommonly impactful software – we hope you'll join us!

About the role

We are looking for a Demand Generation Coordinator to join our high-functioning Marketing team. The Demand Generation Coordinator will be responsible for creating, supporting, and optimizing campaigns to drive leads, engagement, and awareness for the Afresh platform. This role requires an individual with a strong understanding of marketing automation tools, email marketing best practices, events, and analytics. A successful candidate will have the ability to work effectively in a fast-paced environment while managing multiple projects simultaneously.

• Develop and execute multi-channel demand generation campaigns (e.g., email, webinars, ABM)
• Monitor campaign performance and optimize as needed
• Assist in and manage execution of Afresh’s attendance at industry events, tradeshows and conferences
• Assist in developing content and assets that support demand generation activities (e.g., emails, landing pages)
• Leverage marketing automation tools to segment audiences and deliver personalized content
• Analyze campaign performance metrics to identify opportunities for improvement
• Collaborate with cross-functional teams on lead nurturing efforts
• Track budget utilization and report on ROI of campaigns

Skills and experience

• Bachelor’s degree in Marketing or a related field
• 2+ years in marketing or similar role
• Experience in marketing automation programs
• Experience in event coordination, planning and execution
• Working knowledge of digital marketing (adwords, paid social, retargeting)
• An understanding of marketing best practices
• Highly organized with attention to detail
• A desire to learn and adapt with a growing company
  

The following represent the skills and experience our ideal candidate possesses. We encourage candidates to apply, even if they do not fulfill all the listed criteria.

Afresh is committed to pay equity and providing highly competitive cash compensation, equity, and benefits package. Afresh conducts a pay equity audit twice each year to ensure that jobs of similar scope and impact are paid similar amounts. The final compensation offered for this role will be based on multiple factors such as the role’s scope, complexity, internal equity, the candidate’s experience/expertise, and success through the interview process.

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#LI-REMOTE

About Afresh

Founded in 2017, Afresh is working on the #1 solution to curb climate change: reducing food waste. By combining human insight and transformative technology, we're helping grocers provide fresher food to customers at more affordable prices.

Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals including ICML, and we've raised over $148 million in funding from investors including former co-CEO of Whole Foods Market Walter Robb and Eric Schmidt's Innovation Endeavors.

Fresh is the past, present, and future of our food system – the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company’s values of proactivity, kindness, candor, and humility.

Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.

Here at Afresh, many of our employees work remotely provided that they reside in one of the following states: AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, WI. However, there may be key roles that will require a candidate/employee to be local to our San Francisco, CA office. In which case this requirement will be included in the job posting details under "Skills and experience" for reference.