B2C Marketing Manager

At Too Good To Go, we dream of a planet with no food waste. Imagine if there was something we could all change today that would reduce global warming by 10%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste more than a third of all food produced around the world.

We’re on a mission to change this and are expanding our team right now! Our app connecting businesses with unsold food, and consumers willing to buy at a discounted rate has grown rapidly since 2016 to become a global market leader with 76 +million users, 187,000+ partners, and more than 216 million meals saved.

We’re proud of what we’ve achieved so far, but did we mention the issue is huge? We are growing our team as we speak. And that’s where you come in:

We’re looking for an exceptional B2C Marketing Manager to join the superstar team at Too Good To Go! 

Sounds like your kind of mission? Here is what it will entail:

As B2C Marketing Manager you have the responsibility of driving  consumer demand, building consumer loyalty and engaging with consumers in Belgium and Netherlands.  At the same time we are building a sustainable, world class brand for the long term. You’ll play a crucial strategic role in leading B2C Marketing for a global market leader within a hyper growth brand.  By doing so, you play a pivotal part in amplifying the food waste movement, inspiring and empowering everyone to fight food waste together within a highly brand centric organisation.. 

Your role

• Deliver outstanding integrated marketing communications across the BE and NL and across multiple channels (including digital, social, CRM, web, partner comms, more)
• Execute B2C marketing campaigns in collaboration with global marketing and your local PR and partner marketing colleagues
• Play an active role in content creation for Social media, CRM and User Acquisition in collaboration with global marketing. 
• Own the CRM strategy and execution for Belgium and the Netherlands
• Leverage data, consumer insights and brand tracking to continuously improve our B2C activities 
• Support partner marketing team in marketing collaborations with existing or prospective partners, including some of the biggest food retail brands in BeNe region.
• Build high impact relationships with external partners including store partners, influencers and relevant brands to deliver on our B2C target metrics
• Foster strong relationships with marketing colleagues in the North Europe cluster, Global and other countries to share ideas, maximise opportunities and ensure consistent brand alignment across all B2C touch points
• Embrace the #oneteam mentality: support other areas of the marketing effort as the business need and strategy require

Why you are the person we’re looking for:

• Experience in marketing, with a core focus on consumer marketing and brand building
• Hands-on experience planning and executing consumer marketing campaigns across platforms
• Strong digital background, with a proven track record of managing and optimising successful campaigns
• Target-oriented, with a sharp analytical mind for creating focused marketing campaigns with bold, measurable objectives 
• Brilliant communication skills that allow you to storytell and sell to a wide variety of internal and external stakeholders 
• Exceptional organisational skills and the capability to multitask comfortably and work across countries in virtual teams
• A willingness to learn and adapt as we are building a brand category
• You are based in Belgium and speak Dutch (and even more amazing if you also speak French)

What we offer:

• The ultimate opportunity to work for a certified B Corp where you can use your commercial skills for positive impact (let's save the world!);
• Great coaching, on the job learning and training;
• A rare opportunity to work in a social impact company (and certified B Corporation) where you get to wake up every day knowing you’re achieving positive change.
• The experience of being part of an international company with 1400 enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!
• Strong personal as well as professional development in a thriving, high-growth scale-up environment.
• An open company culture where you have the independence and room to unleash your creativity.
• A strong team culture where successes are celebrated together.

If you still need more convincing…

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.
• The experience of being part of an international company with 1400+ enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!
• Strong personal as well as professional development in an intense and high-growth scale-up environment.
• An open company culture where you have the independence and room to unleash your creativity.
• A strong team culture where successes are celebrated together.

#LI-LO1