Marketing Manager / Head of Marketing (f/m/d) - Remote (CET +/- 4 hours)

WELCOME TO INPLANET

We are an impact driven, remote-first, AgTech start up headquartered in Germany and Brazil with the goal to reverse climate change and make tropical agriculture more regenerative, low-carbon and sustainable. We are working with Enhanced Rock Weathering in tropical agriculture, currently with focus on Brazil. We do that to create a liveable planet for future generations and, in specific, to regenerate soils and ecosystems, grow nutritious food, increase food security and sovereignty in the tropics. Our stakeholders and clients are from all over the world, and we are committed to diversity, equity and inclusion. Our team members (‘the rockees’) work across various cultures and time zones, and we are growing…

Our Vision is to remove gigatons (that's billions of tons) of CO2 from the atmosphere in a permanent, scalable and safe way.

Our Mission is to enable farmers in the tropics to replace synthetic fertilisers, pesticides and limestone with (silicate) rock powder from local mines.

YOUR RESPONSIBILITIES AND DESIRED OUTCOMES
We are open to consider Marketing Manager profiles who are about to step into their first 'Head of' role and we are equally open to candidates who have more experience in heading and leading a Marketing function. 

As Head of Marketing, you will lead and build the marketing team to successfully establish a strong position in the Carbon Removal Market. You will own all marketing activities for Inplanet and ensure we hit relevant marketing goals. You’ll bring a combination of domain expertise, creativity, hands-on mentality and the ability to drive things forward. Furthermore, you will be reporting directly to our CEO and work closely together with other teams across the organisation. You will be building the Inplanet Marketing from zero to hero, with a strong focus on a trustworthy and impactful brand.

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https://www.loom.com/share/21a21778efb04b8f8e395b5482981733 KEY SKILLS AND COMPETENCIES WE ARE LOOKING FOR

• Develop, drive and execute the overall marketing strategy in accordance with company OKRs
• Develop a brand and communication strategy 
• Targeting of our customers through various channels like Social Media (Instagram, Twitter, LinkedIn) and Newsletters
• Content and copy creation through valuable insights of our customers
• Optimising and developing our website 
• Building a team for future growth
• You are passionate about solving the Climate Change and Carbon Removal Solutions
• You have min. 4 years experience with marketing across multiple channels
• You have experience working with a broad variety of marketing tools
• You are analytical and have a metrics-driven approach to marketing.
• You are a proven high performer with clear goal setting strategies and achievements.
• Working experience in AgriTech, Carbon Removal or Impact Start-ups is a plus
• Finally, you love to take responsibility and have a strong knowledge and interest of current digital marketing trends, strategies and techniques

LIVING OUR VALUES

At InPlanet, the rockees are on a big vision of solving the climate change and we are looking for individuals who are genuinely passionate about making a positive difference to the world of Carbon Removal Solutions. As a fast-growing startup, we are also in the process of identifying and further articulating our culture and key values on which we hold each other accountable for in the company. These values are also important part of our selection process for this role:

• You possess a drive to get things done with a hands-on, can-do, startup attitude - ‘own your path’

• You are committed to the process of constant learning - ‘there is more to explore’

• You are aspired to deliver quality, evidence-driven output - ‘excellence to fuel our growth’

• You believe in being kind at the workplace - ‘there for each other’

• You value transparency and honesty - ‘talking simple’

WHAT WE OFFER

As an early-stage startup we are regularly looking into improving our benefits offering and working environment. We believe the below key benefits make Inplanet also attractive:

• Benchmarked, competitive pay (the depends on a few factors including location, working model)

• Share options to feel like an owner

• Fully remote flexibility within the CET (+/- 4-hour time zones), we anticipate having only annual, or bi-annual events where we would expect you to be there

• The opportunity to be autonomous, make a huge difference and belong to a vision

NEXT STEPS

We are determined to design robust selection processes, and we believe in equitable recruitment. If you are successful at the CV + answers screening it would most likely be followed up by a short interview or phone call with our Head of People. Processes may vary by role and subject to change. We are trying our best to keep you transparently updated (not going on silence for more than 2 weeks), however, we can only provide feedback to candidates who reach the Hiring Manager interview stage. 

Being an equal opportunities employer is very important to us and we are committed to ensure that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions which cannot be shown to be justifiable. We design our processes to be fair and equitable and we believe in continuous learning.