Senior Product Marketing Manager - New Venture - Door to Door

Paris, France
15 days ago
Full time role


BlaBlaCar is the world’s leading long-distance carpooling community, connecting people looking to travel long distances with drivers going the same ...

View Company Profile

Job Description

About BlaBlaCarBlaBlaCar is the world’s leading community-based travel network, connecting over 100 million members across 22 countries looking to carpool or travel by bus. By sharing rides and filling empty seats on the road, our community avoids 1.6 million tons of CO2 emissions every year (as if Paris was free of road traffic for a year!)We are a global and diverse team of 700+ people with 45+ nationalities, and headquartered in Paris. We’re constantly looking for new ways to leverage technology to create a more affordable, convenient, flexible and sustainable way to travel. And we are always on the lookout for people who care about making a positive impact.
About Door-to-DoorAs part of our ambition to fill the millions of empty seats on the road, we’re looking at cracking the carpool Door-To-Door usage. Could there be a product to pick up and drop off passengers exactly where they want on a long-distance ride, leveraging our community of carpool drivers? This would make passengers even more convenient while maximizing our drivers' savings. We’re launching a dedicated, independent team to build a new product and usage to crack this usage.
Your MissionAs the Senior Product Marketing Manager, you’ll participate in creating that product and all the iterations until we’ve found the right one that can be scaled. You will contribute to:- Building, testing and learning on a new usage that doesn’t exist today- Contributing to a business unit creation- Defining goals and success with clearly measurable objectives and key results- Implementing a best-in-class product
You’ll collaborate with a Senior Product Designer and a Senior Product Manager fully dedicated to the project. You’ll also be able to leverage other resources within the organization. You’ll directly report to the Head of Product Engagement. 
At the early stage of the project, you will be travelling to meet users in the most frequented holiday spots in France.

Your Responsibilities

  • Obtaining insights into customers’ usage through interviews, surveys, focus groups, and product data to ensure we build solutions designed to meet our users’ needs
  • Creating an inspiring consumer narrative through positioning, audience targeting, and product storytelling - in collaboration with the Content team and Creative Studio
  • Defining, planning and leading successful go-to-market strategies for this product through relevant communication strategy leveraging different channels

Your Qualifications

  • Strong experience (6-10 years) in marketing or related fields with an emphasis on product marketing or product management
  • Strong entrepreneurial mindset and resourcefulness
  • Knowledge on marketing principles and techniques to create a marketing communication sequence that leads to product adoption
  • Experience in developing consumer positioning, messaging and targeting
  • Strong data skills and easy use of data and customer insights to solve problems Customers are at the heart of what you do
  • Natural storyteller who can tailor narratives and messaging to create value by communicating the product benefits to the outside world
  • Fluent written and spoken English and French

What we have to offer

  • 🌎 An international environment with over 45+ nationalities
  • ⚖️ A hybrid, flexible workplace with family-friendly policies
  • 💡 Learning opportunities via access to training, mentorship, internal development programs, or our weekly team-all BlaBlaTalks and Tech & Product Demos
  • 🤝 Team-building events like our weekly afterworks, breakfasts, our annual Coding Night or Impact Day
  • 🌱 A product and a workplace with a strong commitment to sustainability
  • 🧭 Shared BlaBlaPrinciples that are the foundation of our culture and everyday decisions
  • To know more, check out our 100 reasons to join BlaBlaCar!

We are dedicated to flexibility, growth and well-being at work

  • Full remote possible in the country of the role
  • 1 additional month parental leave 100% paid
  • Financial support for home office equipment
  • Relocation package and visa support
  • Free unlimited carpooling & bus rides
  • Employee Stock Ownership plan
  • Minimum 25 days holiday per year
  • Local meal plan policies (Swile card in France)
  • 50% transportation paid in France (Forfait Mobilité Durable)
  • Mental health support through

Interested in joining the ride? Here’s what your hiring journey will look like

  • a 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions
  • a 60-min video-call with our Head of Product Engagement, Caroline Wilsford, to deepdive into your hard skills in product marketing 
  • a fully remote exercise to evaluate your technical skills, followed by a presentation to key stakeholders
  • two 30-min video-call with our VP New Business, Adrien Pradat and our  VP Product, Benjamin Retourné, for a final validation

  • Our hiring process lasts on average 20-25 days and offers usually come within 48 hours.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

BlaBlaCar is the world’s leading long-distance carpooling community, connecting people looking to travel long distances with drivers going the same ...

View Company Profile