Email Marketing Specialist

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

The Email Marketing Specialist will be responsible for optimizing the customer acceptance and retention rates by executing email marketing campaigns, creating landing page optimization tests, developing reporting, and analyzing results of these campaigns.

This role is a great opportunity for someone with email marketing skills to expand their experience into email lifecycle automation at an enterprise level.

Main Responsibilities

• Scale winning email strategies across EnergyHub’s portfolio of 40+ clients to improve middle of the funnel conversions and customer retention
• Create automated emails, welcome series, and re-engagement campaigns with HubSpot
• Design A/B testing strategies, documenting these tests to create a new testing library for our team to learn and iterate from
• Identify and analyze email metrics to improve conversion rates and plan future email campaigns
• Managing email calendars, segmenting lists, and maintaining databases 
• Work to improve our retention and recovery metrics, optimizing emails we send to re-engage and build out our customer lifecycle
• Optimize all points of our referral platform, from marketing emails through the referral acquisition flow, unlocking ways for us to scale this channel

Key Skills and Experience

• 2-3 years of digital marketing experience and a BA/BS
• Strong project management skills including: conceptualization; analysis; driving alignment; planning resources; managing milestones and meeting objectives, internally and with external partners
• Experience executing email marketing campaigns with a major email service provider 
• Experience with HubSpot is preferred, or experience with other CRM platforms
• Experience working with web analytics to create reports and measure effectiveness of programs and marketing campaigns across multiple channels, specifically Google Analytics, Google Tag Manager, and Google Optimize
• Strong Excel, Powerpoint and HTML skills 
• A scrappy self-starter attitude - willing to roll up your sleeves and drive projects to completion
• A strong work ethic, love of testing, and commitment to continuous improvement
• Effective communication skills and are an excellent writer

The salary range for this position is $65,000 - $80,000. Base pay offered may vary depending on location, job-related knowledge, skills and experience.

Why work for EnergyHub?

• Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other. 
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
• Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Work with the latest technologies: You’ll gain exposure to a broad spectrum of  IoT, SaaS and machine learning obstacles, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs. 
• Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.
• Focus on fun: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what’s also important is how our employees feel every single day. 

Company Information

EnergyHub is a growing enterprise software company that works with the most forward-thinking companies in smart energy. Our platform lets consumers turn their smart thermostats, electric cars, water heaters, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to millions of people through partnerships with the most innovative companies in the Internet of Things.

Company Benefits

EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.

EnergyHub is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.