Assistant Marketing Manager

Summary

YASA is looking for an Assistant Marketing Manager to help manage the day-to-day implementation of our marketing strategies and initiatives, in support of our relationship with Mercedes-Benz as well as our other customers across Automotive and Marine sectors. You will be reporting to the Head of Marketing and Communications, ideally with some experience in a marketing or communications role. The right candidate will have excellent project management skills and have the ability to help create and execute successful marketing and communications activity in support of our brand goals.

• Executing planned marketing activities to increase brand awareness and advocacy within defined target B2B and B2C audiences.

• Collaborating with Mercedes-Benz and other Automotive brands, to ensure alignment of marketing goals with overall business objectives.
• Managing the creation and distribution of marketing materials, such as website and social media content, email newsletters, local advertising, and merchandising
• Analysing and reporting on the effectiveness of marketing campaigns, using data and analytics to drive continuous improvement.
• Building and maintaining relationships with media outlets, industry influencers, and strategic partners to enhance brand reputation and reach.
• Stay up to date on EV industry trends and emerging technologies to ensure our marketing efforts remain innovative, effective and are maximising opportunities
• Managing budget and marketing plans.

To succeed in this role, we believe you'll need:

• A degree in marketing, business, or a related field.
• Previous industry experience working in a marketing-orientated position.
• A proven track record of developing and executing successful marketing campaigns.

• Good written and verbal communication skills, with the ability to effectively convey complex technical ideas to diverse audiences.
• Strong analytical skills, using data and metrics to make informed decisions.
• Some knowledge of digital marketing tools and techniques, including SEO, SEM, social media advertising, and email marketing.
• Experience with marketing platforms, such as MailChimp, GA or Social Media management is a plus.

Though not expected, it would be very beneficial if you have:

• Worked in an automotive of technology environment marketing to these sectors.

Our mission is to lead the design and delivery of the best electric motor technology available. We believe that diversity of thought, and experience is a key driver of innovation. Research shows that while men apply to jobs if they meet ~60% of criteria, women and those in traditionally underrepresented groups tend to only apply if they check all boxes. So if you think you have what it takes but don’t meet every single point, please still get in touch. We’d love to have an initial chat and see if you could add value. 

Benefits

• Discretionary bonus
• 28 days’ holiday
• Pension scheme
• Private medical plan with Bupa
• 4 x death in service
• Company car scheme

About YASA

YASA, a Mercedes Benz group company, is leading the way in EV Motor Revolution with our patented and unique Axial Flux Technology. Our motor is more powerful, lighter, and smaller than our competitors. Our spirit of innovation drives us to continually explore and test new technologies, a mindset that exists from early-stage R&D projects through to manufacturing optimisation. We stay true to the freedom and flexibility that drove our success as a start-up, alongside having the stability, security, and roadmap of an established organisation.