California Senior Marketing Manager

ABOUT THE COALITION

The Building Decarbonization Coalition (BDC) aligns critical stakeholders on a path to transform the nation’s buildings through clean energy, using policy, research, market development and public engagement. The BDC and its members are charting the course to eliminate fossil fuels in buildings to improve people’s health, cut climate and air pollution, prioritize high-road jobs, and ensure that our communities are more resilient to the impacts of climate change. 

The need to electrify the United States (U.S.) building stock and phase out fossil fuels has gone from a niche technical concern to the most debated climate issue in the U.S. The BDC is proud to have been a leader in this conversation by organizing, speaking for, and empowering a broad group of stakeholders who are united behind the common goal of eliminating fossil fuels from buildings. 

We work to educate and inspire the people who live in buildings. We do this with our Switch Is On brand, which also provides tools to make switching to an all-electric lifestyle a bit more streamlined. This work often takes the form of traditional marketing, leaning into community based social marketing, and in collaboration and coordination with our market transformation and policy teams.

POSITION SUMMARY 

This position reports to the Director of Marketing and works collaboratively with a small and rapidly growing communications and consumer inspiration team. The California Marketing Manager plays a critical role in the evolution of the Coalition, and Switch Is On program, from its start-up stage to a more mature organization that can deliver powerfully on its long-term vision. The organization’s California Marketing Manager is responsible for  developing and collaboratively executing marketing strategies, goals, and campaigns. They also oversee market research, competition monitoring, customer needs analysis, and budget allocation. They work with various teams to ensure the effective promotion of BDC and its products and services.  Additionally, the role is responsible for partnership relations and growth, day to day management of the campaigns, as well as measurement, evaluation, and reporting internally and externally.

ESSENTIAL FUNCTIONS

• MARKETING: Understand customer needs/pain points and consumer journeys and behaviors. Develop multifaceted marketing strategies and GTM plans that align with the BDC’s overall objectives, priorities, and consumer audiences.  Collaborate with senior marketing leaders to develop marketing strategy and campaign measurement.
• STRATEGY: Work with the California Director and team to collaborate on a comprehensive communications strategy and to define short- and long-term goals related to the Coalition’s visibility in California, credibility, and growth.
• CAMPAIGN MANAGEMENT: Manage all marketing and communications activities for Switch Is On in CA.
• PARTNERSHIPS: Develop and maintain relationships with current partners/clients to retain business and increase sales. Collaborate with internal teams to achieve mutually beneficial goals. 
• SALES: Contribute to proposals and pitches to garner new or additional funding.
• METRICS: Utilize metrics to optimize, feedback loops to improve consumer experiences, and track how each marketing programs/tactics contribute to the overall KPIs.
• REPORTING: Create visually appealing reports that tell the stories of success, optimization, or pivots for external partners and internal leadership/teams for monthly/quarterly reporting requirements. 
• COMMUNICATION: Be an excellent communicator both written and verbal.  Public presentations will be a part of this role.
• SYSTEMS: Collaborate with the team to develop the organizational systems and practices that allow the marketing team to execute roles and responsibilities efficiently and effectively. 
• MESSAGING:  In collaboration with other members of the marketing team, create messaging, content, and creative assets to inspire key audiences across channels and  to help drive engagement.
• PROJECT MANAGEMENT: Manage multiple projects at the same time and effectively manage a project calendar to ensure that deliverables are completed on time.
• VERTICAL EXPERTISE: Stay up-to-date on building electrification news, policy, and industry trends.

SKILLS & QUALIFICATIONS

• 7+ years of proven experience in an integrated marketing and/or campaign management role or a role with a similar capacity
• A passion for building decarbonization, reflected in a clear and inspiring commitment to the mission and growth of the Coalition. 
• Outstanding leadership and relationship-building skills with clarity of vision and a commitment to the highest levels of integrity, quality and collaboration. 
• Highly collaborative work style with the ability to operate as a peer and thought partner to the Communications, California, Groundswell, Market Transformation, and Fundraising teams.
• Outstanding project management abilities to ensure that campaigns and projects advance on time and on budget.
• Experience in supervising staff and consultants, team building and contributing to the development of a positive organizational culture.
• Entrepreneurial drive to build an organization from the ground up; start-up experience is optimal.
• Content knowledge in building electrification and/or climate change movement is preferred.
• Tools: Hubspot, Asana, Wordpress, Zoom, Slack, Google Slides, Google Docs, Google Analytics

WORK ENVIRONMENT, SCHEDULE, & TRAVEL

This position will work remotely from their home and must be based in California. Some travel will be required, respective of Covid-related health and safety guidelines.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions. This is a remote, full-time, salaried position with comprehensive benefits. Typical work hours are Monday through Friday, 9:00 AM to 5:00 PM.

COMMITMENT TO EQUAL EMPLOYMENT

The BDC values diversity in all its forms and is committed to an inclusive and transparent recruitment process. We recruit and hire without regard to race, color, national origin, ancestry, sex, gender, sexual orientation, sexual identity, age, religion, creed, disability (actual or perceived), medical condition including genetic characteristics, marital status, domestic partnership status, citizenship, military service, height, weight, HIV/AIDS status, or any other characteristic protected by state or federal law or local ordinance. BIPOC and people of diverse backgrounds are strongly encouraged to apply. 

COMPENSATION AND BENEFITS 

The salary range for this position is $120,000 - $140,000 commensurate with experience, plus a competitive benefits package including paid health insurance coverage, retirement benefits with company matching, unlimited flexible paid leave, 12 paid holidays, access to professional development resources, and much more.

DISCLAIMER

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.