PVcase is a next generation PV software company. Driven by engineering know-how and cutting edge development team, we change the ...View Company Profile
Conduct thorough market research on customer needs, industry trends, and competitive landscape.
Develop and refine product positioning and messaging that resonates with target audiences and differentiates PVcase in the market.
Collaborate with the product team to develop pricing strategies and product roadmap.
Create and execute comprehensive go-to-market plans for product launches, including identifying target customer segments, pricing strategies, and distribution channels.
Generate or manage the creation of high-quality marketing content, including product collateral, whitepapers, case studies, blog posts, and webinars, to educate and engage potential customers.
Collaborate closely with the sales team to develop sales tools, training materials, and presentations to support their efforts in selling PVcase products.
Plan and execute marketing campaigns across various channels.
Foster relationships with existing customers through user feedback collection, customer success stories, and advocacy programs.
5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).
Experience in solar energy or CAD-based software products is a huge plus.
Native or Bilingual level of English. Additional languages French, Spanish, German, Portuguese or Italian are a plus.
Familiar with marketing automation tools such as Hubspot and Google Analytics 4.
Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
Strong public speaking skills, comfortable in front of large, senior level groups, and solid writing skills.
Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties.
Comfortable working in a dynamic, fast-paced scale up environment. A self-starter that will be motivated to own the new product marketing function, and foster cross-collaboration between marketing, product, and sales.
Bachelor’s degree required and graduate degree preferred (MBA, Engineering, Marketing)
Salary Range: Starting at 60k EUR gross/year, final offer will depend on expectations, competencies, and performance during the hiring process.