Product Marketing Manager

• Conduct thorough market research on customer needs, industry trends, and competitive landscape.

• Develop and refine product positioning and messaging that resonates with target audiences and differentiates PVcase in the market.

• Collaborate with the product team to develop pricing strategies and product roadmap.

• Create and execute comprehensive go-to-market plans for product launches, including identifying target customer segments, pricing strategies, and distribution channels.

• Generate or manage the creation of high-quality marketing content, including product collateral, whitepapers, case studies, blog posts, and webinars, to educate and engage potential customers.

• Collaborate closely with the sales team to develop sales tools, training materials, and presentations to support their efforts in selling PVcase products.

• Plan and execute marketing campaigns across various channels.

• Foster relationships with existing customers through user feedback collection, customer success stories, and advocacy programs.

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).

• Experience in solar energy or CAD-based software products is a huge plus.

• Native or Bilingual level of English. Additional languages French, Spanish, German, Portuguese or Italian are a plus.

• Familiar with marketing automation tools such as Hubspot and Google Analytics 4.

• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.

• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.

• Strong public speaking skills, comfortable in front of large, senior level groups, and solid writing skills.

• Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties.

• Comfortable working in a dynamic, fast-paced scale up environment. A self-starter that will be motivated to own the new product marketing function, and foster cross-collaboration between marketing, product, and sales.

• Bachelor’s degree required and graduate degree preferred (MBA, Engineering, Marketing)

Salary Range: Starting at 60k EUR gross/year, final offer will depend on expectations, competencies, and performance during the hiring process.