Social Media & Science Copywriter |Fully Remote (CET /- 4) | English & Portuguese

about 1 month ago
Full time role


We are an impact-driven, remote-first, AgTech startup headquartered in Germany and Brazil with the goal to reverse climate change and ...

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Job Description

We are an impact-driven, remote-first, ClimateTech (CDR) startup headquartered in Germany and Brazil with the goal to reverse climate change and make tropical agriculture more regenerative, low-carbon and sustainable. We are working with Enhanced Rock Weathering in tropical agriculture, currently with a focus on Brazil. We do that to create a liveable planet for future generations and, in specific, to regenerate soils and ecosystems, grow nutritious food, and increase food security and sovereignty in the tropics. Our stakeholders and clients are from all over the world, and we are committed to diversity, equity and inclusion. 
Our Vision is to remove gigatons (that's billions of tons) of CO2 from the atmosphere in a permanent, scalable and safe way.
Our Mission is to enable farmers in the tropics to replace synthetic fertilizers, pesticides and limestone with (silicate) rock powder from local mines.

As the Social Media & Science Copywriter of InPlanet, you will be the curator and guardian of our brand's written presence, in alignment with our brand's tone of voice and strategy, as we scale our communications and level of awareness.  Your mission: to weave captivating stories and craft persuasive, trustworthy copy that resonates with our audience across various marketing channels. From websites and emails to social media and advertisements, you'll play a key role in elevating our brand and engaging our community. You would play a pivotal role in translating our often complex science and research operations into all types of media including blog posts, science illustrations and more. We take our science extremely seriously and we feel responsible for spreading our knowledge and the amazing milestones of enhanced rock weathering and the value it adds to our communities in Brazil. 

  • Copywriting: Produce high-quality persuasive and engaging content for various social networking platforms (pinned comments, descriptions, etc), to promote InPlanet, and increase awareness of ERW.

  • Science & Research: Show interest and be curious about enhanced rock weathering, and the farmers working with us. Deep dive into the fascinating details of the Carbon Removal World. 

  • Research and understand the target audience and personas, adapting the language and tone of writing according to their needs and preferences. Industry trends.

  • Collaboration with InPlanet Studio Team to develop effective communication strategies; and to develop effective campaigns. 

  • Proofreading and editing: Review and edit content for grammar, spelling, punctuation, and consistency. High level of attention to detail.

  • SEO Optimization: Use analytics to gain interesting insights and comments on your writing. Optimise web content for search engines to improve organic search rankings and drive traffic to our website.

  • Storytelling:  Develop persuasive narratives that resonate with our audience, building emotional connections and trust.

  • Brand consistency : Maintaining a consistent brand voice and style.

  • Studying or having completed higher education in Advertising, Design, Marketing, Journalism, Communications, Public Relations, Research, Science or similar (preferred), but having the ability to adapt to multi-disciplinary scenarios where your input is needed, alongside passion, attitude and experience matter most.

  • Proficient in English, with excellent writing abilities and a keen eye for grammatical detail.

  • Proficient in Portuguese, with excellent writing abilities and a keen eye for grammatical detail.

  • Writing enthusiast with prior experience in a comparable capacity.

  • Excellent understanding of the key social media platforms (LinkedIn, Instagram).

  • Interested in content producers and trends.

  • Knowledge of how to examine data to make judgments.

  • Creativity: prior experience in customising content into various channels with innovative ideas and teams.

  • Playfulness: Embracing playfulness in developing big ideas around communication, while maintaining best practice and a pioneering approach. 

  • Adaptable and curious to work individually and as well as interfacing with diverse disciplinary teams.

  • Startup Drive: ability and excitement to work in a fast-paced, deadline-driven, value-driven environment.


At InPlanet, we have a big vision of solving climate change, and we are looking for individuals who are genuinely passionate about making a positive difference in the world of Carbon Removal Solutions. As a fast-growing startup, we are also in the process of identifying and further articulating our culture and key values on which we hold each other accountable in the company. These values are also an important part of our selection process for this role:

You possess a drive to get things done (the time is now!) with a hands-on, can-do attitude - #Igotthis, #yougotthis 

You are committed to the process of constant learning, CDR is a new space! - #wearealllearning  

You are aspired to deliver quality, evidence-driven, trusted output - #excellencebuildstrust

You believe in being kind and transparent at the workplace - #thereforeachother, #diversityiskey

You dream big and you believe in making a difference - #bigsolutionstobigchallenges

  • People-first, Performance Culture: We believe that focus on people and performance can co-exist with the right cultural vision. Our philosophy is the dynamic fusion of these two essential elements. The Rocket emoji symbolizes our unrelenting drive for peak performance, excellence, and reaching new heights. The Heart emoji represents our deep commitment to our people, fostering empathy, compassion, and genuine care for every team member's well-being. Together, we're not only elevating our business but also the aspirations of those who make it all happen.

  • A Bigger Purpose: When you're part of the InPlanet Team, you're part of a great vision. It's about creating a world where every action, every project, and every campaign contributes to a greener, healthier future.

  • We are committed to diversity, equity and inclusion! We are proud to have an internationally growing team and we are designing our people practices to serve psychological safety, belonging and authenticity. 

  • Benchmarked, competitive pay: Experience, location and working model are taken into consideration, therefore we cannot provide an explicit range for each role. We discuss this in more detail in the first round of interviews.

  • Share options to make you feel like an owner, and the autonomy to make a massive impact.

  • Fully Remote, Fully Inclusive: Join us from anywhere within the CET (- 4-hour time zones).

  • Personal development budget 

  • The opportunity to be autonomous, make a huge difference and belong to a vision.

  • Occasional off-sites in Brazil yay! 

  • Macbook to fuel your productivity.


We are determined to design robust selection processes, and we believe in equitable recruitment. If you are successful at the CV + answers screening, it would most likely be followed up by a short interview or phone call with our Head of People or People & Talent Partner. There will be 3 stages with various members of the team involved. Processes may vary by role and subject to change. We are trying our best to keep you transparently updated, however, we can only provide feedback to candidates who reach the Hiring Manager interview stage.

Being an equal opportunities employer is very important to us, and we are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions which cannot be shown to be justifiable. We design our processes to be fair and equitable, and we believe in continuous learning.

All applications, including CV & cover letter, should be submitted in English. Applications in any other language might not be considered (unless it is justified to be in Portuguese). 

We are an impact-driven, remote-first, AgTech startup headquartered in Germany and Brazil with the goal to reverse climate change and ...

View Company Profile

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