Senior Social Media Manager (f/m/d)
7 months ago
Full time role
Hybrid · Munich, BY, DE
Do you want to make a delicious difference?
As a fast-growing, mission-driven startup committed to revolutionise the food industry, we're assembling a dynamic A-Team! As our Social Media Manager, you'll develop and execute a social media strategy, create engaging content, manage community relationships, analyse performance, and lead a team to ensure cohesive brand messaging.
We couldn’t ignore the problem. The chocolate industry has long contributed to environmental harm and human exploitation. We are unwilling to stand by this, as we believe in protecting our planet and the people that create the foods we love… So we created the world’s first 100% cocoa-free chocolate alternative, ChoViva, which delivers a rich, roasted flavour with a solid snap, smooth melt, and subtle sweetness - all while being climate-friendly!
At Planet A Foods, we are on a mission to create dramatically more sustainable food ingredients, and thus save millions of tons of CO2 emissions each year. And cocoa is just the beginning… A Taste of What to Expect
Social Media Strategy
What You bring:
VALUES
At Planet A Foods we are deeply committed to our values. We believe in the power of:
BENEFITS
As an equal-opportunity employer, we are committed to fostering diversity and inclusion, starting from evaluating all applications fairly. We encourage applicants from all backgrounds and abilities to apply.
Join us on our journey to make an impact on the planet through sustainable food. Apply now and help shape the future of food!
As a fast-growing, mission-driven startup committed to revolutionise the food industry, we're assembling a dynamic A-Team! As our Social Media Manager, you'll develop and execute a social media strategy, create engaging content, manage community relationships, analyse performance, and lead a team to ensure cohesive brand messaging.
- Reporting to: Ute Schellenberg
- Type: Full-Time, Permanent
- Location: Planegg (Onsite)
- Department: Marketing
We couldn’t ignore the problem. The chocolate industry has long contributed to environmental harm and human exploitation. We are unwilling to stand by this, as we believe in protecting our planet and the people that create the foods we love… So we created the world’s first 100% cocoa-free chocolate alternative, ChoViva, which delivers a rich, roasted flavour with a solid snap, smooth melt, and subtle sweetness - all while being climate-friendly!
At Planet A Foods, we are on a mission to create dramatically more sustainable food ingredients, and thus save millions of tons of CO2 emissions each year. And cocoa is just the beginning… A Taste of What to Expect
Social Media Strategy
- Develop and execute a social media strategy aligned with internationalization and marketing goals.
- Identify key platforms for building awareness and communities.
- Implement content and design strategy, and manage partner ad campaigns to drive sales.
- Lead the creation of high-quality content (posts, videos, graphics) with your team, ensuring consistent posting.
- Produce and publish long-format YouTube content.
- Build and execute a strategy to foster strong relationships with followers, influencers, and online communities.
- Analyse social media performance and optimise strategy to meet KPIs.
- Monitor expenses and report on budget performance.
- Guide the Social Media Manager, ensuring content aligns with brand guidelines.
- Collaborate with brand, PR, B2B, and sales teams for cohesive messaging.
What You bring:
- At least 6 years of sound experience in content creation and management across diverse social media platforms;
- Bachelor/ Master Degree in Marketing / Social Media/ Business Administration or relevant field;
- Proven track record in building awareness and communities with Social Media;
- Experience in internationalising Social Media accounts;
- Ability to craft engaging and innovative content, particularly through short videos and visually stunning posts;
- Proficiency in photo and video production, with expertise in video editing and photography;
- Excellent command of both German and English for creating and editing content is mandatory;
- Passion for social media with a keen sense of trends in the digital world.
VALUES
At Planet A Foods we are deeply committed to our values. We believe in the power of:
- Fellowship: where a shared vision can only be realised through teamwork, and we strive to enable each other’s success.
- On Discovery: we thrive on encouraging curiosity and innovation to create extraordinary solutions for a better world.
- Creating Impact: through science and passion, we make meaningful progress on our journey.
- Just Do It: we have a take-action philosophy, favouring decisive steps over endless discussions.
BENEFITS
- Delicious, healthy lunches, and constant access to snacks and drinks to keep you energised throughout the day.
- A personalised MacBook Pro to support your work.
- Sensory Experiences: as we are making chocolate, we regularly have chocolate tastings to evaluate the taste, colour, and aroma of existing and future recipes, so you can actively contribute to our innovations!
- 30 days of holiday each year to recharge and pursue personal interests.
- Urban Sports Club Discount: we encourage you to stay active and healthy :)
- Employees with cars are welcome to use designated parking spaces.
- Events to build and strengthen our team.
- Chocolate. Every. Single. Day. Do we even need to explain this?
As an equal-opportunity employer, we are committed to fostering diversity and inclusion, starting from evaluating all applications fairly. We encourage applicants from all backgrounds and abilities to apply.
Join us on our journey to make an impact on the planet through sustainable food. Apply now and help shape the future of food!