Growth Specialist

about 2 months ago
Full time role
Hybrid · Remote · New York, NY, US... more
About Ambrook
We started Ambrook (ambrook.com) with a mission to help farmers become more profitable and more sustainable. There is a virtuous cycle between profitability and sustainability in many natural resource industries, especially agriculture. Better soil health, water conservation, and climate resilience often leads to lower costs, increased yields, and price premiums for crops or livestock in the market. To reduce the upfront cost and knowledge barriers to implementing these practices, we are tackling an overlooked part of the operation: back office paperwork and financials. There’s tremendous room for improvement on existing software and time-consuming paperwork shuffling in the farm back office. Over time, we’ll expand beyond agriculture to drive sustainable practices in other natural resource industries: fisheries, forestry, water, energy, construction, and more.
We’re a Series A startup backed by top investors (Thrive Capital, Homebrew, Designer Fund, BoxGroup, and more) and are looking for mission- and values-aligned individuals to join our remote hybrid founding team.
Learn more about our mission and what it’s like to work with us.

Ambrook has hit some key milestones and is now at an inflection point in growth. We’re transitioning from a scrappy, founder-led growth effort to hiring specialists that can both supercharge existing growth channels and derisk future ones.
You’d be our founding growth marketer.


Responsibilities



    • Pre-Funnel Demand Generation:
  • Develop and execute demand generation strategies across multiple channels including content marketing, paid advertising, social media, and cold calling.
  • Create and manage engaging content for Ambrook Education to drive awareness and interest in Ambrook’s software.
  • Plan and execute high-impact events, webinars, and trade shows to generate leads and build brand awareness.
  • Oversee digital marketing campaigns, optimizing for reach, engagement, and conversions.

    • Coordination with BDR/SDR Team:
  • Work closely with the BDR/SDR team to align outbound efforts with pre-funnel nurture strategies.
  • Develop and manage drip campaigns, ensuring timely and relevant follow-ups with leads.
  • Implement strategies to target high-value accounts and drive engagement.

    • Lead Scoring and Sales Support:
  • Implement and maintain a lead scoring system to prioritize leads based on engagement and potential value.
  • Provide ongoing support to the sales team, ensuring leads are effectively nurtured and moved through the sales funnel.
  • Collaborate with sales to refine and optimize the lead qualification process.

    • Product Marketing and Conversion Optimization:
  • Develop product marketing strategies to communicate the value proposition and differentiate our offerings.
  • Optimize conversion rates throughout the middle and bottom of the funnel through targeted campaigns and personalized messaging, including on our website.
  • Conduct A/B testing and analyze performance metrics to continuously improve conversion rates.

    • Last Mile Sales Efforts:
  • Support the sales team in closing deals, including participating in in-person meetings and presentations.
  • Provide the necessary tools and resources to facilitate a smooth transition from prospect to customer.


Qualifications

  • At least 3 years of experience building demand for growth-stage startups, especially for companies prioritizing product-led growth.
  • Passion for solving problems for family-run businesses and a deep understanding of the challenges and opportunities facing our target customers.
  • Innate curiosity about the people and industry we’re working to serve.
  • Entrepreneurial mindset and a willingness to take on a wide range of tasks to support the growth of a fast-paced startup – there is no job above you, and no job below you.