B2B Marketing Manager

about 2 months ago
Full time role
Hybrid · Boulder, CO, US... more
Welcome to Perennial.

Perennial is a climate tech company on a mission to revolutionize the way the world approaches regenerative agriculture through the power of AI and remote sensing. Globally, soils are recognized by the Intergovernmental Panel on Climate Change (IPCC) as one of the largest, fastest potential methods of mitigating climate change by drawing down 3-5 billion metric tons per year of carbon dioxide from the atmosphere. Perennial is scaling up the agriculture industry’s ability to fulfill that potential by providing purpose-built software and scalable measurement & verification technology that helps our customers incentivize regenerative agriculture globally. Our flagship product is the world’s most advanced remote measurement technology for soil carbon sequestration and emissions, which fuses machine learning, ground observations, and satellite data to map soil carbon content from field to continent scale.

We’ve raised $25M+ to date from leading investors including Temasek, Bloomberg, and the Microsoft Climate Innovation Fund, and we serve customers throughout the regenerative agriculture value chain. At Perennial, you will work in a mission-driven and collaborative environment alongside a diverse team with backgrounds spanning science, technology, carbon markets, and agriculture.

Our headquarters are located in Boulder, CO USA.

Location: Remote or on-site at the Perennial headquarters in Boulder, CO USA.


What You'll Own:

  • Develop and execute content marketing strategies to attract and engage our target audience.
  • Create high-quality content, including blog posts, whitepapers, case studies, and social media updates.
  • Manage and optimize email marketing campaigns, including newsletter creation, lead nurturing sequences, and promotional emails.
  • Collaborate with sales and product teams to create marketing collateral, commercial pitch decks, and support lead generation efforts.
  • Analyze email marketing performance data to track success and identify areas for improvement.
  • Update Perennial's website to include all science and product progress (managed by 3rd party & designers).
  • Produce consistent, engaging, and relevant blog posts and company updates.

What You'll Bring:

  • 4-6 years of experience in B2B marketing, preferably in the environmental, sustainability, or agricultural sectors.
  • Proven track record of creating and executing successful content marketing and email marketing campaigns; developing marketing / sales collateral.
  • Strong writing, editing, and communication skills.
  • Proficiency with email marketing tools and platforms (e.g. MailChimp, HubSpot, Constant Contact).
  • Basic graphic design skills (e.g. Canva, Adobe Creative Suite).
  • Highly adaptable and able to manage multiple projects simultaneously.
  • Proficiency in technical writing.

What Will Make You Stand Out:

  • Agile and able to manage multiple projects simultaneously.
  • Strong strategic thinking and problem-solving skills.
  • Proactive and self-motivated, with the ability to work independently and as part of a team.
  • Excellent organizational skills and attention to detail.
  • Impact driven to operate, drive, and grow marketing beyond specific asks.

You'll Love Working at Perennial Because:

  • We live by our Core Values:
  • Speak your truths, welcome new voices.
  • Celebrate your successes, own your mistakes.
  • Solve important problems.
  • Invest in each other.
  • Build for the future.
  • Get your hands dirty!

We challenge the status quo. We’re a group of people who want to create the changes we hope to see in the world. See some of our recent press about the problems we’re committed to solving. 

We invest in your life. We want to provide you with resources to meet your needs both in and outside of work. We offer generous PTO, health, vision, dental, 401k, and HSA benefits and a fully stocked kitchen to keep your mind sharp throughout the day.

We want you to grow. We are a team that supports each others’ professional and intellectual growth. You’ll have access to regular opportunities to learn from teammates and invest in your professional development.

We offer competitive compensation packages. Our team is our most valuable asset. We want everyone who works for us to feel fairly compensated for the impact they bring to our mission.

Perennial is an equal opportunity employer. We celebrate and embrace diversity and are committed to building a team that represents a variety of experiences, backgrounds, and skills. We do not discriminate on the basis of race, color, religion, marital status, age, gender identity, gender expression, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or other applicable legally protected characteristics.