Marketing Intern, Shelton Group

Who is Shelton Group?

Shelton Group is the nation’s leading marketing communications agency entirely focused in the energy and environment sectors. Our vision is that every home and building is energy responsible, and sustainability is ordinary. Thus, our purpose – the reason we get out of bed every day -- is to create a market advantage for the organizations that are creating that responsible, sustainable future we envision. Our client list includes the nation’s largest energy companies and many product and service providers, trade associations and NGO’s in the built environment. A sampling includes Alliant Energy, CertainTeed Insulation, Environmental Defense Fund, ExxonMobil Chemical, Georgia Power, Kohler, and the Solar Electric Power Association.

We’ve been in business for 25 years and exclusively focused on energy and the environment for12 years – way before words like “sustainability” were everyday terms. Our annual, proprietary research studies connect us to the American and Canadian markets – and the market drivers and obstacles around sustainability and efficiency – with a level of depth no other agency can match.

What is the Shelton Group Fellowship?

Created in honor of our 25th anniversary in business, the Fellowship is granted to one senior in his/her spring semester at the College of Communications at the University of Tennessee. The Fellowship includes:

- A paid internship, which is a part-time position lasting 12 weeks

- The possibility of a permanent position with Shelton Group upon graduation, pending performance and availability of a position

Fellows will have the opportunity to work side-by-side with agency professionals, participate in real-world assignments, and present work to the agency on real projects and client pitches.

Fellowships can include these project areas and experiences:

Account Management

• Gain a deep understanding for the internal agency process

• Open jobs and create job bags (a key project management tool)

• Archive jobs / house keeping

• Format presentations, research decks, proposal, etc.

• Potential client prospecting and research: Charting potential new business by annual revenue, number of employees, etc.

• Shadow account team members on specific clients; assist in development of creative briefs, help out with client meeting materials, etc.

• Assist in development of marketing calendars / engagement maps for overall marketing knowledge

• Sit in on Shelton Group internal department meetings

• Work with account team to proof invoices and check them against scope

• Automatic FUN committee member!

Public Relations

• Gather editorial calendars for relevant trade publications

• Update speaking engagement database

• Set up campaigns in Campaign Monitor

• Gather news links and clips of all Shelton clients; help us stay on top of the overall client landscape

• Maintain Shelton Group social media

Creative

• Participate in creative brainstorming sessions and assist with campaign development

• Observe the pre-production process as we get ads ready for production!

• Work with creative vendors

Digital

• Work to segment Shelton Group database for targeted marketing

• Assist with social media campaigns

• Blog/website admin duties i.e. (updating duplicate meta descriptions, assign correct

authors to legacy blog posts, etc.)

• Reporting & Google analytics training

• Manage contacts in database

Research

• Schedule meetings for research / set up WebEx's

• Participate in research scheduling meeting

• Attend presentation webinars

• Assist with secondary research needs

• Update online materials and reports for clients

What does it take to become a Shelton Group Fellow?

A Shelton Group fellow is a Senior in the last semester of his/her undergraduate work who truly has a desire to learn, and is positive, passionate, curious, courageous and authentic. We value creative problem solving and commitment and we constantly strive to improve and be better – individually and collectively - so our Fellows embody those values as well.

Further, a Shelton Group Fellow is a leader who is committed to doing something with his/her career that benefits the greater good, using his/her excellent communications skills to make the world better.

The application process to earn a Fellowship includes submission of a resume demonstrating a history of leadership and commitment, an essay describing how you want to contribute your communications skills and training, and your time, to the betterment of our world, and an interview process where we’ll be looking for evidence of the values Shelton Group Fellows embody.