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RABOT Charge
Senior Product Manager Growth
Hamburg, HH, DE
Hybrid, RemoteFull time roleSenior Level
9 months ago
About the Job
At RABOT Energy, we’re driving the future of sustainable energy solutions, and we need a passionate Product Manager, Growth to help lead the charge. If you're excited about crafting seamless customer journeys, optimizing conversion funnels, and leveraging data-driven strategies to accelerate our growth, we want to hear from you!
We're looking for someone with a growth mindset who thrives in a collaborative environment, enjoys solving challenges creatively, and is eager to drive real-world impact in the renewable energy sector. Your Impact
- Pesent our dynamic B2C energy products in compelling, understandable, and engaging ways that resonate with our customers, ensuring a high-converting e-commerce and checkout experience.
- Partner with Marketing and Sales to craft conversion-focused customer journeys, from personalized landing pages to automated marketing workflows (using tools like HubSpot, Klaviyo, etc.).
- Use CRM tools to personalize user experiences, capture leads, and boost customer loyalty and referrals.
- Conduct AB tests to continuously improve conversion funnels, from landing pages through to checkout, identifying new growth opportunities.
- Leverage research and analytics to inform decisions, discover new opportunities, and prioritize initiatives that drive results.
- Ensure all pages are optimized for search engines to boost organic visibility and attract high-quality traffic.
- Automate repetitive tasks and high-frequency workflows to increase efficiency and reduce errors.
- Key KPIs You'll Own:
- Conversion Rate (CR1): Increase conversion into our shop and through the checkout process.
- Conversion Rate (CR2): Optimize customer journey and funnel conversions across touchpoints.
- Leads Collected: Maximize lead collection through tailored strategies.
- Referrals: Strengthen our referral programs and customer advocacy initiatives.
- E-commerce Expertise: Proven experience in optimizing e-commerce platforms, with a focus on delivering high-converting product presentations and streamlined checkout experiences.
- CRM Knowledge: Expertise in using CRM systems to drive personalization and lead generation.
- Agile Product Management Experience: Strong experience in agile methodologies, focusing on discovery, prioritization, delivery, and validation.
- Analytical Mindset: Skilled in research, AB testing, and using data to drive decisions and growth.
- Stakeholder Management: Exceptional collaboration skills, able to work closely with cross-functional teams (Marketing, Sales, etc.) and manage stakeholders effectively.
- SEO and Digital Marketing Knowledge: Familiarity with SEO best practices and a solid understanding of digital marketing.
- Problem Solver: You approach challenges with a pragmatic mindset, uncovering opportunities for growth and improvement.
- Location: Be based OR be willing to relocate to Hamburg
- Language: Fluent in German and English
Our Benefits
- Enjoy flexible working hours and the freedom to work remotely, offering you a work-life balance that suits your lifestyle, even from the comfort of your home.
- Workation: Enjoy two weeks of workation per year and work from anywhere in the EU.
- We're committed to your growth. Benefit from comprehensive training, regular team meetings, and open, transparent communication to keep you informed and engaged.
- Maintain your physical well-being with an Urban Sports Club membership that offers you a world of fitness opportunities.
- Emmerse yourself in a vibrant startup atmosphere, where a spirited team, exciting team events, and our 'Employees Recruit Employees' program await you – your path to rewarding success.
- Enjoy free transport, courtesy of a Deutschlandticket
- Celebrate the holidays with peace of mind, as you'll always have Christmas Eve and New Year's Eve off to make cherished memories.
- Workation: Enjoy two weeks of workation per year and work from anywhere in the EU.
About the Company
RABOT Charge
Hamburg Germany, Hamburg, Germany
101-250
<p>Der Energieanbieter RABOT Charge macht es für jeden möglich, unkompliziert aktiver Teil der Energiewende zu werden. RABOT Charge denkt Energie neu und bietet für Kund*innen einen dynamischen Stromtarif für Haushalt und Elektroauto mit 100% Ökostrom an. Das heißt, im Gegensatz zu anderen Stromanbietern, kauft Rabot Charge Strom kurzfristig über den Day-Ahead und Intraday-Markt ein, nutzt somit die stündlichen Preisschwankungen an der Strombörse und gibt den Einkaufspreis direkt an Kund*innen weiter. So können zum Beispiel E-Autos automatisiert dann geladen werden, wenn der Börsenstrompreis in einem festgelegten Ladezeitfenster besonders gering ist. Da bei viel Wind und Sonne die Preise niedrig sind, wird so nicht nur der Geldbeutel geschont, sondern auch die Umwelt. Den Energieverbrauch sowie das smarte und automatisierte Energiemanagement können Verbraucher*innen in Echtzeit in der RABOT Charge App nachverfolgen und steuern. Ziel ist es, intelligenten und nachhaltigen Stromkonsum für jeden zugänglich zu machen und den Ausbau erneuerbarer Energien voranzutreiben, um den Klimawandel zu bekämpfen.</p>
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