VP Demand Generation

ev.energy set up in 2018 with a simple aim -  to make electric vehicle charging simpler, greener, and cheaper for everyone. Drivers download our app and charge their vehicle overnight; and, in the background, we’re ingesting real-time data and using our proprietary smart-charging algorithm to align charging sessions with energy from renewable sources. This reduces carbon emissions caused by EV charging by as much as 70%.

This is a growing industry, with growing demand for our solution - a third of new cars by 2030 will be electric. Simultaneously, there’s increasing strain on the power grid (power outages have already jumped by 64% in the last decade in the USA). We are already working with over 30 utilities in the US, Canada and Europe, offering a way to reduce demand on the grid. 

To achieve this we’ve brought together a team of over 100 people, bringing expertise from previous roles at National Grid, Tesla, Amazon, Arcadia, and Chargepoint; we’ve secured over 50m USD from leading VCs in the automotive and energy space including National Grid Partners, WEX Venture Capital, Energy Impact Partners and JLR’s InMotion Ventures. Come help us drive change for the better. 

The role

Leading our newly created Demand Generation team, you'll play a critical role in our growth across Europe and North America. Reporting to the CEO, you'll work alongside the VP Sales and VP Client Success to create a strategy for generating sales qualified leads (SQLs) at scale across all products and markets.

What will you be doing?

• Leaning on customer insights to develop a lead generation strategy using content, events and digital marketing among other channels

• Maximising the number of SQLs generated within the budget and CAC set by the company to hit our overall revenue targets

• Crafting a messaging strategy that will stand out for our various customers and target the whole market, whichever stage of the funnel they are at

• Working closely with the VP of Sales and the VP of Client Success to hit revenue targets consistently

• Leading, motivating, and inspiring a team of 3-4 lead generation and marketing experts to hit SQL and revenue targets - you'll be in a player-coach role, bringing your expertise to the team and supporting them

• Gathering feedback from clients, account managers, and the wider sales team to continuously improve the effectiveness of our marketing practice

What are we looking for?

• Demonstrable experience in successfully building and running a lead generation function in a start-up or scale-up, with a track record of supporting revenue growth

• Experienced in creating and delivering a successful lead-generation strategy

• Previous experience working across multiple channels, including event marketing, content marketing, and digital 

• Confidence working to ambitious commercial targets - you will know how to structure yourself and your team to work efficiently 

• Confidence in using data to optimise, deliver, and improve campaigns and processes

• Experience in leading or working closely with sales enablement and product marketing teams

• Working knowledge of CRMs, and platforms such as HubSpot, Google Analytics, and other relevant tools

• Strong stakeholder management skills - including the ability to communicate well, influence at a senior level, and make key decisions

• Ability to hire and retain a talented team - you will have prior experience coaching folks to help them be at their best

• Ideally, you’ll have experience of working with distributed teams in a remote environment 

• Ideally, you’ll have working knowledge of the energy sector and/or utility companies

• Interest in and enthusiasm for our mission

Our interview process:

• 30 minutes with a member of the People & Talent team

• 60 minutes with CEO

• 90 minutes task presented to panel

• 30 minutes culture fit

• Reference checks

How will we support you?

• Work remotely and work well - we'll provide the tools you need to do your best (including a Macbook Pro), and can provide access to co-working spaces

• Access to conferences, meet-ups and training through our L&D allowance

• A structured career progression framework and advancement opportunities

• Great benefits - including health insurance, 401(k) or pension, paid parental leave

• Annual team gatherings - in previous years the whole company has spent a week together in London, Bath and Manchester in the UK

If you don’t have all of the requirements, but you’re really interested in what we’re doing, please apply anyway and we can consider your application now and in future! We value applicants regardless of their background or years of experience. We'll also do our best to accommodate reasonable adjustments to the interview process if needed.

We are an equal opportunity employer and value diversity: we do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. If you'd like a copy of our DE&I policy you can reach us at hiring@ev.energy.