Senior Marketing Manager (gn) @ Early-Stage Growth B2B SaaS Venture, Berlin
About the Venture
Compa is an operating system designed specifically for small architecture firms. We are a venture-backed team of 7 with 200+ happy customers.
Our mission is to simplify or eliminate administrative tasks for small architecture firms, allowing them to focus on creativity and client satisfaction. We enhance architects' workdays with user-friendly software and attentive customer support.
Our vision is to become the operating system for European construction SMBs, empowering them to create groundbreaking architecture and construction, continuing Europe's thousand-year legacy of building excellence.
Our strategy is to understand architects' needs better than anyone else in the market, leveraging this insight with our product engineering expertise to deliver valuable solutions as quickly as possible.
About the Role
We are seeking a Senior Marketing Manager to join us as our first marketing hire, a role critical to driving the company’s growth and market expansion within the architecture industry. This is an individual contributor role where you will work closely with our founding CEO, Matthäus, to craft and execute a marketing strategy that propels Compa to market leadership in Germany and beyond.
You will be responsible for leading user acquisition, demand generation, and conversion initiatives, with a hands-on approach to executing and optimizing growth strategies. This is a unique opportunity to shape the trajectory of our company and directly contribute to our success as we work towards raising a successful Series A. Key Responsibilities include:
Improve existing growth efforts
User interviews: all our successful growth ideas came from customer conversation. You will have multiple of them per week as a foundation for getting new ideas and testing them quickly.
Blog: Craft blogs & align with freelancers to drive more relevant organic users to our webpage.
Webpage: Build new and optimize existing landing pages in Webflow.
Videos: Record videos to drive visitor conversion and user activation.
Build new growth engines
We don’t have a “done” growth motion yet that just needs improvement. There is many levers we need to discover and (dis-)proof. For that, we need to run experiments on different channels, messages, user profiles, etc. Think of:
PR launches: what magazines do architects read?
New channels: would architects convert from Pinterest Ads?
Emails: how can we use emails to resurrect old leads?
What You Need to Succeed
Practical Problem Solver. You like to execute more than to plan. We film a new ad idea in minutes not days. We launch a webinar within a day, not a week.
Optimistic Visionary. Building a GTM motion is hard and takes time. We enjoy the progress before reaching the goal.
Tech-savvy hacker. You will need to figure out many things by doing them the first time. Build a new webflow landingpage. Or track webinar views in our CRM. Or record a professional-looking video without professional tools.
Native German is a must. Our community of Architects speaks German and all our external communication is in German.
Why Join Us?
High impact and ownership as our first marketer
Join an experienced founder in taking a revenue-generating business through its next phase of growth
You’re in good hands. We’ve been backed by some of Europe’s leading VC Funds and Investors.
A flexible and remote-first policy. We have an office in Berlin Mitte, but you are free to spend your working hours where you choose within a reasonable timezone.