Digital Marketing Specialist*

About the Job

The Digital Marketing Specialist is responsible for developing, implementing, tracking and optimizing digital marketing campaigns across different digital channels. He/She will be actively supporting the Global Marketing Team in customer-centric projects with a focus on brand awareness, lead generation and brand/product positioning. He/she wears multiple hats and has experience with website content management and different digital marketing tools.

• Plan and execute digital marketing activities, including SEO/SEA, marketing database, email and display advertising campaigns
• Company Website management and coordination with other internal departments and external suppliers
• Brainstorm new and creative marketing strategies together with the global marketing team
• Manage and grow TOMRA Recycling Sorting digital presence
• Ensuring consistent branding across digital channels in collaboration with TOMRA Group
• Design and execute targeted initiatives to reach audiences through various channels
• Analyze campaign results, conversion rates and website traffic to improve future marketing activities
• Measure and report performance of our website, landing pages, digital marketing campaigns, and assess against goals (KPIs)
• Identify trends and insights, and optimize investments and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize analytical skills to evaluate user experience across multiple channels
• Back-end content management, platform development, deployment testing
• Website's optimization for search engine (SEO, SEM) optimizing website pages, building internal and external linking, keywords research for content, etc. 
• Video channels management and optimization (e.g YouTube)
• Newsletter setup and distribution, workflows optimization 
• Supporting product launches, campaigns and exhibitions
• Project management support of global projects that impact the whole team such as the Sales and Marketing Meeting, exhibitions, conferences with customers and integrators, marketing campaigns and product launches.
• Manage and coordinate marketing students that will support the global team.
• Support planning, coordination, analysis, and adaptation of advertising plan and tracking the performance of the ads.
• Provide consultancy and support execution of requests from local offices such as digital projects, advertising, webinars, branding and office decoration.
• Coordination of external suppliers such as agencies and freelancers.
• Facilitate the development of the Brand Center and marketing server as tools that will promote the value and the usability of marketing assets.
• Plan and execute, together with product management and Sales, global and local webinars, digital events, and trainings.