Growth Marketing Lead*

Position Overview 

Here are your core responsibilities:

• Developing and implementing comprehensive growth marketing strategies to increase brand awareness, generate new leads, and retain/nurture existing customers.
• Collaborating with the Global Marketing Manager, Content Marketing and Product Marketing teams, as well as with designers to build effective customer journey mapping and planning, ensuring alignment on growth marketing goals and strategies.
• Setting up marketing performance dashboards across different channels, analyzing marketing data, workflows and providing insights to improve campaign, lead generation, lead qualification and lead nurturing performances.
• Overseeing and optimizing various digital marketing channels and platforms, including email marketing testing and setup (e.g. A/B test, subject lines, email content, landing page titles and CTAs in Hubspot, etc) as well as marketing operations and technology stack.
• Analyzing marketing data from various channels and providing insights to improve growth performance, regularly reporting on growth metrics to the Global Marketing Manager.
• Managing and optimizing the integration of CRM platforms in marketing operations – Hubspot & Microsoft Dynamics –with trackable results of efforts through the sales pipeline, work closely with TOMRA stakeholders and suppliers.
• Engaging in hands-on execution of growth marketing campaigns, ensuring high-performance delivery and optimization.
• Identifying and testing new growth channels and strategies to continually optimize marketing performance.
• Managing and allocating growth marketing budget efficiently to ensure a high return on investment.