In the middle of the energy transition, businesses and governments are faced with significant challenges. But the pace and scale of change mean every decision is made under mounting pressure. Now, more than ever, companies need reliable data, analytics and actionable insight.
Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy and natural resources sectors.
Wood Mackenzie’s services include data, analytics, insight, events and consultancy. A trusted partner for over 50 years, Wood Mackenzie’s team has over 2,300 experts across more than 30 global locations who cover the entire supply chain.
Wood Mackenzie Values
Wood Mackenzie has an exciting opportunity for a Marketing Director to join a growing, dynamic, global organisation. This is an opportunity for a growth-oriented and commercial individual to drive the B2B demand generation strategy & campaign execution within our Upstream & Carbon Management (UCM) vertical and work closely with Sales to meet revenue targets.
Role Purpose
This role is responsible for leading the Global UCM Marketing team and overseeing the development of the marketing plan, executing to budget, and cultivating a team of best-in-class marketers. They will be measured on their ability to drive demand and pipeline, while operating with an innovative and growth-oriented mindset.
The role holder will work closely with senior leadership across the business, and therefore needs to be comfortable influencing individuals and teams across all divisions within Wood Mackenzie, including the C-Suite.
Day-to-Day Responsibilities of the Role
Lead and develop a team of talented, commercially minded, professional marketers
Develop and continually evaluate the UCM Marketing strategy
Secure and effectively manage the UCM Marketing budget
Lead the team to develop, deliver & continually evaluate marketing programs that drive company objectives, UCM priorities, and Marketing goals
Constantly review and evaluate Marketing performance to target and share this with stakeholders
Collaborate with your counterparts in adjacent verticals to share learnings and best practice
Partner closely with Account and Product Sales leadership to understand goals, identify marketing opportunities, evaluate performance to target, and establish a continual feedback loop on marketing campaigns
Work closely with the Head of Lead Management to ensure close alignment and collaboration between teams and that campaign MQL follow-up is optimised
Work closely with Brand, Digital, Content, and PR teams to amplify program content, reach new audiences, and generate quality leads
Work with Product Marketing in support of go-to-market activities
Work with the Events team to ensure alignment and synergy around messaging, audience targeting, and to maximise impact
Work with the Performance & Operations team to leverage the data, insights, and operational best practice they provide in the pursuit of a continual improvement culture within the team
Evaluate, select, and manage vendors to achieve maximum ROI
Measure ROI for all activities and ensure the team are applying A/B testing and optimisation strategies to their campaigns
About You and How You Can Excel in This Role
10+ years’ experience in Marketing, predominantly in B2B, and focused on demand generation
A proven track record in coaching and developing a team, and driving a high-performance culture
Demonstrated experience of senior stakeholder management
Proven ability to translate business objectives into Marketing strategy and goals, and to align Marketing strategy with tactical plans
Strong problem-solving skills and the ability to think creatively & drive innovation
Data-driven decision-making skills
Excellent interpersonal skills: the ability to influence and engage peers and colleagues across the organisation
Experience managing a budget, delivering ROI, and demonstrating good judgment in resource optimisation
Experience working with vendors, agencies, and freelancers
Experienced martech user (experience using Salesforce and Pardot would be beneficial)
Excellent organisational and planning skills
A passion for growing the business and a genuine interest in developing yourself
Knowledge of the energy & commodity markets would be beneficial
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov
If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.