B2B Marketing Manager
The Company:
Zapmap is the UK’s leading app and digital platform for Electric Vehicle drivers, enabling them to feel confident charging their EV, wherever they go. Our long term mission is to make charging simple for all and, by doing so, accelerate the transition to electric vehicles and zero-carbon mobility.
Zapmap’s digital products lead the market, attracting more than 300k users per month, providing news, updates and tools for current and prospective EV drivers. We also offer a range of high value B2B services including promotion, content, data and market insights. We are the go-to data source for the industry, supplying a range of industry stakeholders, including government.
The role:
We have an opening for a B2B Marketing Manager. This is a chance to join the high-growth EV sector and work with a market-leading tech brand.
As part of a small, focused team, the role offers broad responsibilities and the opportunity to significantly impact Zapmap's position within the B2B market.
Specifically, the role would cover:
- Developing and executing a comprehensive B2B marketing strategy to promote Zapmap data and insights offerings to a broad range of business and eMobility industry players
- Working closely with the Head of Insights and the sales team to deliver effective data-led marketing campaigns which generate high value sales leads
- Working closely with the product and sales team to launch new data and insights products into the market with appropriate messaging, sales materials, and case studies
- Driving regular communications and data-led activity to strengthen Zapmap’s brand position and thought leadership in the market
- Managing and optimising marketing activity and campaigns across multiple channels, including LinkedIn, email marketing, events, and webinars, to grow Zapmap’s presence in the business sector
- Building and maintaining relationships with key stakeholders within the EV and energy sectors, to create meaningful content partnerships and collaborative marketing initiatives
- Tracking marketing KPIs and developing reports to measure success, identify growth opportunities, and optimise B2B marketing activities
About you:
- Strong academic background (graduate, minimum 2:1, or equivalent)
- Minimum of 3 years’ experience in B2B marketing within a data, digital or SaaS environment
- Proven experience with B2B marketing strategy development and execution
- Exceptional written, editorial, and copywriting skills for creating compelling B2B content
- Strong understanding of the EV market, sustainability trends, and the challenges faced by businesses adopting EV solutions
- Good analysis and communication skills for creating insights-based research and content
- Experience with social media, digital marketing platforms, and email marketing tools
- Project management skills, with the ability to work cross-functionally with internal teams and external stakeholders
- Ability to work with digital platforms, CRM systems, and marketing tools
Our offer:
In addition to a competitive salary your package includes:
- £50,000 - £60,000, depending on experience
- Performance-related annual bonus scheme
- Pension & benefits scheme, including health
- Flexible working options available
- Professional training and mentoring to extend your skills
- Opportunity to experience an electric vehicle via our car share account
- Opportunity to lease an electric vehicle via our salary sacrifice scheme
Direct applications only please, no CVs will be acknowledged or accepted from recruiters.
The EV market is growing at an extraordinary pace. Working at Zapmap means working in a dynamic and innovative organisation, where new ideas and developments need to be actioned and deployed quickly, with each day bringing new challenges. As one of the leading aggregator businesses in this space, you’ll have the chance to actively contribute to a more sustainable future.
We believe that finding a candidate with the right attitude and aptitude for the role is more important than the hours worked or specific prior experience. So please get in contact if you feel that you would excel in this role, even if you don’t tick every box on this job description or aren’t able to work in a full-time capacity.