Product Marketer

About Kevala

Kevala provides insight into the relationships between the consumption, production, distribution, and value of electricity by delivering data and analysis, and attendant consulting services via subscription and Application Programming Interface (API) licensing to the Kevala platform. Our tools improve electricity distribution grid planning, forecasting with a focus on distributed energy resources (including solar, electric vehicles, and battery storage), and decarbonization.

Our customers include utilities, regulators, community choice aggregators, third-party aggregators, solar developers, electric vehicle (EV) manufacturers, and charging infrastructure developers.

If you enjoy collaborating with other professionals who believe in accelerating a clean energy future by making energy-related data meaningful, transparent, and broadly accessible, we encourage you to apply!

About the Role

Kevala is looking for a Product Marketer to join our expanding Marketing team. As our second marketing hire, you will be pivotal in driving go-to-market strategies, refining value propositions, optimizing packaging, and crafting compelling messaging for our enterprise clients. You will work closely with the Marketing, Product, and Sales teams to distill complex market and technical issues into clear, resonant materials that promote our platform and solutions. You will be an expert not just on our products but on our target audiences, understanding how and why they buy, and what it takes to achieve product/market fit. The ideal candidate has a passion for climate tech and a proven track record of success in fast-paced startup environments.

What you will be doing

• ●  Conduct market research to become Kevala’s expert on buyer personas, customer needs, decision criteria, market trends, and the competitive landscape, and incorporate these insights into product roadmaps and marketing strategies.

• ●  Develop and execute go-to-market strategies that drive adoption and revenue growth for Kevala’s product offerings, providing guidance to the go-to-market team.

• ●  Develop and collaborate on product messaging and positioning that differentiates Kevala’s offerings and translates features into resonant customer benefits.

• ●  Create and manage marketing assets and content that support all stages of the customer lifecycle, including landing pages, case studies, white papers, blog posts,

testimonials, and presentations for customer types including utilities, regulators, community solar developers, and electric vehicle supply equipment developers.

• ●  Develop and execute demand generation and account-based marketing programs that align with Kevala’s customer lifecycle.

• ●  Develop and execute customer marketing programs to drive onboarding, adoption, and internal advocacy.

• ●  Create and manage sales tools, demo decks, training materials, and lifecycle communications, including feature announcements, pricing changes, and event preparations.

• ●  Track and analyze the performance of marketing campaigns and initiatives, developing systems to measure and leverage product and user data to derive insights for internal stakeholders.

• ●  Report on key metrics and adjust strategies as needed to achieve business goals.

  What you need to succeed

• ●  Bachelor’s degree in Marketing, Business, Philosophy, or a related field.

• ●  3-5 years of experience in SaaS product marketing, management consulting, or product management, preferably in the energy industry.

• ●  Exceptional analytical, communication, and writing skills, with strong conceptual ability, collaborative skills, project management experience, creativity, and goal-setting capabilities.

• ●  Proven ability to lead cross-functional projects and influence stakeholders without direct authority.

• ●  Proven track record of effective collaboration with Product Management teams and the ability to develop and execute successful go-to-market strategies.

• ●  Experience with website engagement tracking tools (e.g., Google Analytics, Kissmetrics, Mixpanel).

• ●  Familiarity with account-based marketing and demand generation strategies.

• ●  Experience with market research, data analysis, and proficiency in marketing automation tools, CRM software, and Jira.

• ●  Expertise in using analytics and metrics to drive marketing strategy and decision- making.

• ●  Ability to adapt marketing strategies based on industry trends and emerging technologies.

• ●  Proactive and independent with a strong interest in learning about and interacting with customers, and a bias for action.

• ●  A campaign and writing portfolio to share during the interview process.

• ●  Peer, product manager, and marketing manager references.

  What will make you stand out

• ●  Experience in energy and cleantech, particularly working with utilities, carbon, or transportation electrification.

• ●  Experience developing B2B and B2G content for LinkedIn.

• ●  Skills in data visualization, visual content creation, and mapping and analysis tools.

• ●  Demonstrated success in a fast-paced startup environment, particularly in scaling marketing efforts.

• ●  Experience in product lifecycle management and creating customer journey maps.

• ●  Strong network within the energy or cleantech industries, particularly among utilities and regulatory bodies.

  Location

  Kevala is headquartered in San Francisco, but we embrace the virtual office and are continuing to grow our team across the United States.

  Compensation

  The total compensation for this opportunity includes a base salary range of $100,000 - $130,000 plus equity (stock options). This is our target compensation range and is subject to multiple factors including level, experience, and location. As you go through our interview process, our recruiter will work with you to identify a competitive base salary within the proposed range and combine it with an equity package that will support your excitement in joining Kevala.

  Benefits

As a Kevalier, you will have access to a wide range of benefits including affordable health coverage (medical, dental, vision), a generous time-off policy, a physical wellness allowance, and professional development.

To apply, please visit https://www.kevala.com/careers

Kevala is an equal opportunity employer that believes a diverse team will not just lead to a better working environment, but will also help us create better products and services.

Kevala is committed to the full inclusion of all qualified individuals. If any reasonable accommodation is needed in our process, please reach out to careers@kevala.com.