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BackMarket
Senior Product Manager Acquisition & Growth
8 months ago
About the Job
YOUR MISSION (IF YOU ACCEPT IT): 🏅
- You lead your squad’s vision by gathering inputs and insights, and synthesizing them into a compelling Acquisition strategy and narrative to take Media & Perf Marketing, SEO, Marketing Data & Tracking, and Engineering on a journey with you.
- You are also responsible for defining your Northstar metric and KPIs: driving the team toward concrete goals that impact marketing acquisition and growth metrics.
- You build strong roadmaps with the right balance of long-term strategic initiatives and more short-term tactical bets that embody the company’s strategy and the team’s growth-hacking mindset
- You are the point of contact and go-to expert in the company for multiple Marketing teams in SEO, Perf Marketing & Media and to evangelize Acquisition to a broad audience including executives
- You partner up day-to-day with your Engineering Manager to adjust priorities as required.
- You communicate clearly and regularly the risks and impact of your roadmap; you anticipate problems and dependencies to ensure smooth delivery.
- You explore potential leverage points and foster prospective innovations in your scope
- You lead strategic transversal initiatives smoothly from scratch, either on a day-to-day basis through your scope or through a dedicated time-boxed taskforce.
YOU ARE IN THE RIGHT PLACE IF: ⭐
- You are fluent in English
- You have proven experience as a Product Manager in the Martech world. You know what makes a great Product Manager: you master strategy, discovery, delivery, organization, and stakeholder management.
- You have product management experience in an agile environment (Scrum, Kanban, etc.) and you can shape product discovery and delivery according to agile principles.
- You have a growth hacking mindset to experiment fast and iterate
- You know how Google Ads campaigns, Google Merchant Center, and other acquisition channels (Socials, Affiliates…) campaigns work
- You can provide a clear vision of how product and tech can be leveraged to optimize marketing for both organic and paid traffic (e.g., automation of ads creation, feed optimization, automated internal linking).
- You are driven by impact, fluent with data, leverage data to build your vision and have a proven track record of measuring your impact. Knowledge of tracking and incremental analytics methods for marketing is a plus.
- You demonstrate strong soft skills in leadership, negotiation, and communication that are highly regarded by your stakeholders who feel heard and engaged in your vision and operational activities. You have experience with facilitating difficult trade-offs and rallying people around a common plan
- You are a brilliant communicator, your peers define you as a facilitator and leader. You have strong interpersonal skills that will allow you to build strong relationships with strategic stakeholders and management comfortably
- You have a problem-solver attitude and are comfortable navigating ambiguous situations with data and putting the user at the center
RECRUITMENT PROCESS: 📅
- Interview with our Talent Acquisition Team
- Product interview with live case study
- Interview with Business & Technical stakeholders
- Back Market Value Interview
About the Company

BackMarket
<p>Back Market has created a marketplace to connect companies that restore used gadgets with consumers through a one-stop shopping experience, complete with warranties and customer service. While the company has seen meteoric growth, particularly since its expansion in the U.S., overall sales of used gadgets remain small compared to those of brand-new devices.</p>
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