Lifecycle Marketing Manager (all genders) | ClimateTech

Intro

Carbmee is an enterprise software company headquartered in Berlin, with offices in Berlin and Munich. We provide a cloud solution that enables companies to analyze, manage, and reduce their carbon footprint, measuring our success by the greenhouse gas emissions our customers reduce.

We're seeking a strategic and driven Lifecycle Marketing Manager in Berlin, Munich, or remotely within Germany to lead our product and customer marketing efforts and play a vital role in advancing our mission.

Your Mission - Be the champion of our product’s voice and the customer’s journey, creating seamless, value-driven, and impactful customer experiences across every stage of the lifecycle.

Your Role - As Lifecycle Marketing Manager, you will have a unique opportunity to build cohesive product and customer marketing strategies that drive engagement, advocacy, and growth. Working closely with Product, Sales, and Customer Success, you will ensure that Carbmee’s solutions are precisely positioned and articulated, that our customers are continuously engaged and delighted, and that Carbmee becomes a recognized leader in the decarbonization industry.

Sounds exciting? Then apply below including your CV and portfolio/website and join us on our mission to achieve net-zero! Your tasks

Product Marketing and Messaging  

• Develop and drive the messaging and positioning for new product releases, including communication strategies, launch planning, and customer education

• Work closely with Product and Sales to build compelling narratives that communicate Carbmee’s value and competitive edge to customers and the industry

• Partner with analyst firms (e.g., Gartner, Forrester) to position Carbmee as a market leader in carbon management and decarbonization

• Translate product value into sharply ICP-targeted GTM campaigns and enable performance marketing and field marketing to leverage a unique voice multichannel

Sales Enablement and Campaigns  

• Create targeted sales enablement materials, including product guides, case studies, customer testimonials, and onboarding content for Sales and SDR teams that align with go-to-market strategies and drive revenue growth

• Design and implement a comprehensive onboarding program for new Sales and SDR hires, including materials that familiarize them with Carbmee’s offerings, customer personas, market positioning, and competitive landscape

• Collaborate with Field Marketing to plan and execute impactful customer expansion campaigns and personalized “surprise and delight” initiatives to strengthen customer loyalty

Customer Expansion and Education  

• Support the rollout of Carbmee Academy by developing educational content and resources that empower our customers to make the most of Carbmee’s solutions

• Drive the evolution of our Customer Advisory Board and Decarbonization Council to foster strong, engaged communities around Carbmee’s mission

• Partner with the Customer Success team to map and enhance the customer journey, ensuring clear, cohesive messaging and strong engagement touchpoints

• Serve as the bridge between Marketing and Product, ensuring customer feedback is communicated internally to drive relevant product enhancements

Your profile

• Extensive experience in either Growth Marketing, Customer Marketing, or Product Marketing, ideally within a B2B SaaS environment

• Proven experience in developing GTM strategies, crafting impactful messaging for complex solutions, and conducting effective market research

• Strong communication skills and a talent for simplifying complex concepts for customers and stakeholders

• Comfortable engaging with customers directly, and open to occasional business travel to build relationships and gain insights

• Fluency in English, German knowledge is a plus

• Experience working in a startup or fast-paced environment and the ability to balance multiple projects simultaneously

• Excellent organizational and prioritization skills to manage tasks and projects individually

• Positive, open-minded, and creative personality with a proactive approach and a self-driven work attitude

• A supportive team player with a strong work ethic, eager to learn and work independently as well as in a team environment

• You are passionate about business sustainability, carbon emissions management, and decarbonisation strategy development in alignment with Carbmee’s mission and vision

• You work well in diverse, hybrid teams and you are excited to join our international team either in Berlin, Munich, or remotely in Germany

Don't feel like you meet all the criteria? We get it: confidence can sometimes hold us back from applying for a job. We'll let you in on a little secret: there's no such thing as a 'perfect' candidate. Carbmee is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work on a Monday morning.

Benefits

• Unique and Powerful Mission - join a fast-growing and ambitious tech company that is shaping the future of carbon management and fighting climate change
• Compensation and Rewards - a steep learning curve and ownership from day one. We offer an attractive compensation package including virtual stock options
• Health and Wellbeing - Urban Sports Club subscription to stay healthy & fit.1:1 coaching sessions with Nilohealth for your mental well-being.
• Carbmee Summer Fridays - you get every Friday in August off!
• Flexibility and Work-Life Balance - a flexible hybrid or fully remote working culture with a lovely accessible office in Berlin-Mitte or in the center of Munich
• Learning and Development - €1,000 individual learning budget to learn and grow according to your development plans and personal aspirations
• Team Culture - our Transparency, Humility, and Accountability values create a unique and supportive working environment. Be part of a multinational, motivated team that thinks work should be fun!
• Connection and Networking - Summer Offsite, Winter Party, and regular team events. We give you plenty of opportunities to connect with people, strengthen cross-functional relationships, and boost collaboration
• Trust and Transparency - monthly All-Hands Meetings, weekly update newsletters, and Founders Q&As. We keep you informed on current company numbers and goals