Growth Marketing Manager

15 days ago
Full time role
In-person · Marseille, Provence-Alpes-Côte d'Azur, FR... more

We are opening up the French market and you can be part of the first team on the ground! 

We are seeking a proactive and strategic Growth Marketing Manager to lead in launching and growing our marketing strategy for Enpal’s entry into the French market- a new and exciting venture for our company. This role is ideal for individuals with a strong background in marketing strategy, digital marketing, and brand development. As a key player in our expansion, you will be responsible for building the marketing framework from scratch, driving lead generation, and executing campaigns that establish Enpal as a leading renewable energy provider in France. 

Key Responsibilities: 

  • Design and implement a comprehensive digital marketing strategy to successfully launch Enpal’s brand, with a focus on creating a strong, localized presence. Define key messages and position Enpal as a market leader in solar energy and heat pumps. 

  • Plan, create, and execute multi-channel marketing campaigns (digital, print, events, etc.).  Adapt global marketing strategies to the French market, considering local preferences, culture, and regulations. 

  • Manage and optimize key marketing channels including Google Ads, Meta (Facebook/Instagram), and native advertising (Outbrain, Taboola). Oversee end-to-end campaign execution, from strategy development to performance analysis. 

  • Leverage data analytics to track campaign performance across multiple channels. Manage raw data sets and extract actionable insights to inform decision-making.  

  • Prioritize marketing initiatives in a fast-paced startup environment. Balance the need to scale marketing efforts with limited resources, ensuring the most impactful initiatives are executed efficiently. 

  • Manage marketing budgets, ensuring effective use of resources to drive ROI and meet business goals. Make data-informed decisions to optimize spend and prioritize high-impact activities. 

  • Work independently and take ownership of marketing initiatives, with a focus on driving results and business growth. Demonstrate strong business acumen and the ability to understand market dynamics, competitor behavior, and industry trends.