Sponsorship Marketing Manager (Hybrid)

1 day ago
Full time role
Hybrid · London, England, GB... more

The Role

The Sponsorship Marketing Manager will be responsible for designing and executing high-impact marketing campaigns to drive qualified sponsorship and exhibitor customer leads for the Sponsorship Sales Team, focusing on exhibitor and sponsorship promotions. This role will aim to enhance the brand presence of the Fastmarkets events across the key commodity portfolios, generate inbound leads, support the conversion of data to Marketing Qualified Leads (MQLs), and develop the umbrella brand for events, content, and MMS products. 

PRINCIPAL ACCOUNTABILITIES 

Marketing Campaign Management: 

  • Lead Generation: Create and manage marketing campaigns that drive high-quality leads for exhibitor and sponsorship opportunities across the Fastmarkets event portfolios. 

  • Inbound Data Creation: Generate new inbound data for nurturing and conversion down the funnel. 

  • MQL Conversion: Support efforts to convert new data into MQLs for various Fastmarkets event brands.  

  • Brand Development: Assist in developing and promoting the Fastmarkets brand, integrating its presence across events, content, and marketing materials. 

Performance Tracking and Reporting: 

  • KPI Reporting: Measure and report on campaign success, including MQL growth, revenue targets for exhibitor and sponsorships, and audience engagement. 

  • Insightful Analytics: Monitor, analyse, and report on campaign performance, using data insights to optimise strategies and share key findings with stakeholders. 

  • Audience Growth: Focus on the growth of Known, Engaged, and Marketable audiences, tracking progress against targets. 

Collaboration and Leadership  

  • Leadership and collaboration: Work closely with sales and event marketing teams to align lead generation activities with business goals. 

  • Performance Culture: Foster a high-performance marketing culture, ensuring marketing campaigns are aligned with business priorities and executed on time and within budget. 

Analysis & Insight: 

  • Campaign Reporting: Produce monthly MQL reports, highlighting the effectiveness of campaigns and suggesting adjustments based on data insights. 

  • Trend Analysis: Analyse trends in lead generation and campaign performance over time, providing actionable insights to improve future campaigns. 

  • Data Governance: Work with internal teams to ensure compliance with data management and governance policies. 

Planning & Campaign Execution: 

  • Market Research: Conduct thorough research to identify potential clients, key decision-makers, and influencers within the exhibition sectors. 

  • Campaign Strategy: Develop operational plans for campaigns, including detailed timelines, budget tracking, and resource allocation. 

  • Budget Management: Develop and manage demand-generation marketing budgets and ensure accurate financial tracking. 

  • Supplier Management: Coordinate with external suppliers and agencies to execute campaigns effectively. 

  • Multichannel Campaigns: Oversee the execution of multi-channel campaigns including email marketing, SEM, web, and social media. 

  • Website Strategy: Work with the Senior Marketing Operations Manager to develop website strategies to maximize relevant traffic and optimise lead-generation efforts. 

Marketing Execution: 

  • Audience Segmentation: Identify target audiences and key segments and create tailored marketing campaigns for them. 

  • Content Collaboration: Work with content teams to develop engaging collateral for awareness campaigns and ensure copy aligns with brand objectives. 

  • Campaign Optimisation: Use Conversion Rate Optimization (CRO) strategies to consistently improve digital performance. 

  • Event Representation: Attend industry events, trade shows, and exhibitions to network and generate leads. 

  • Brand Consistency: Ensure all marketing materials adhere to Fastmarkets brand guidelines and quality standards.