Senior Sales Manager, Events (Hybrid)

The Role

The Senior Sales Manager is responsible for optimising the sales team processes, use of sales platforms, efficiency, data accuracy, and reporting, in support of the Sales Director. In addition to drive revenue directly on selected strategic key accounts and through managing a direct delegate sales operation. This role focuses on execution and operational efficiency and requires a hands-on approach to managing the sales process. In addition to adopting and embedding best practice customer value-driven sales approaches.  

PRINCIPLE ACCOUNTABILITIES  

As the Senior Sales Manager, you will be accountable for delivery in the following areas; 

• Manage the delegate sales team to ensure delivery of revenues against agreed targets  

• Oversee the integrity and quality of sales data in Salesforce  

• Ensure adherence to accurate and timely updates across Salesforce 

• Work with Sales Director to develop and implement effective reporting and processes that provide actionable insights  

• Work with Sales Director to embed key sales metrics and ensure these are adhered to across the team  

• Address operational challenges and implement solutions to improve the efficiency of sales processes  

• Individual sponsorship sales target- Responsible for selected key accounts to deliver against targeted revenue growth targets 

• Responsible for the accurate pipeline management and financial forecasting in Salesforce for the Sponsorship book across the team and for delegate sales through Salesforce  

• Support and drive use of Conversico and other sales enablement platforms  

• Hiring, coaching, and retention of a high-performing delegate sales team