Marketing Lead

About the Job

ACCIONA is a global company, leading in the development of regenerative infrastructure that creates a positive impact on society. Our workforce consists of more than 65,000 professionals, present in more than 40 countries across the five continents, all contributing in our mission to design a better planet. Are you a passionate individual who wants to make a difference, promote sustainable development, and find solutions to the biggest global challenges including climate change, overpopulation, and water scarcity? Come and join us in building the infrastructure our planet needs to achieve a sustainable future.
 

We have successfully delivered large infrastructure projects across Canada since 2001.  Our leadership and expertise span the entire value chain from research and development through construction, operation and maintenance of projects.  Currently involved in some of Canada’s largest infrastructure projects, ACCIONA delivers solutions that contribute to the economic and social progress of the communities in which it operates. www.acciona.ca 

Responsibilities

• Lead the marketing content strategy and execution for ACCIONA’s corporate channels, internal and external.
• Draft compelling marketing copy to promote ACCIONA’s people and projects, sector strengths, corporate values and Sustainability Master Plan.
• Execute global corporate projects locally, including branding initiatives and campaigns.
• Identify and capitalize on newsworthy stories through collaboration with various departments and projects.
• Ability to produce content in accordance with brand guidelines, communications style guide and protocols.
• Develop and manage an advertising strategy including SEO/SEM, Google Ads, digital and print.
• Write and produce corporate materials including brochures and presentations.
• Research, track and execute award submissions, including construction project and Top Employer competitions.
• Establish and maintain positive working relationships with internal and external stakeholders across the industry.
• Manage strategic sponsorships of key associations, events and organizations.
• Develop a strategy for attendance and management of stakeholder events, including conferences and industry events, including key internal events.
• Prepare reports on social networks and impact metrics and contribute to business development reports.
• Work in close collaboration with the corporate communications team to ensure alignment across departments and objectives.
• Support the business development department through marketing initiatives, including targeted speaking opportunities, interviews, content generation and thought leadership.
• Lead, coach and mentor more junior team members.
• Other duties as relevant to the role.

• University degree in, marketing, communications, business or related field and/or a diploma in Visual or Graphic Design and a minimum 5+ years of experience in a senior writing, communications or marketing role.
• Demonstrated relevant work experience.
• Advanced knowledge of MS Office and extensive experience with CMS and social media.
• Knowledge of Adobe Creative Suite (Photoshop Illustrator, InDesign).
• Exemplifies professionalism, exceptional judgment, and proactive initiative.
• Possesses outstanding interpersonal skills, fostering collaborative relationships across the organization.
• Demonstrates a capacity to grasp intricate concepts and details, effectively communicating them in a straightforward manner.
• Embodies an innovative mindset.
• Displays keen attention to detail, meticulously analyzing information to ensure accuracy and reliability.
• Skillfully manages multiple stakeholders and projects concurrently, ensuring timely delivery of positive results.
• Exhibits adaptability and agility, adeptly responding to evolving business priorities while maintaining adherence to project schedules.
• Thrives with minimal supervision, showcasing a high degree of autonomy and directly. liaising with senior leaders and colleagues across various departments, projects, and regions.

Excellent command of English written and oral communication skills. Ability to speak Spanish is not a requirement but is an asset.

ACCIONA has been given the Top Employer 2022, 2023, 2024 & 2025 certification in Canada, as well as the Top Employers North America 2022, 2023, 2024 & 2025 seal, which certifies the company's commitment to excellence in human resources management and those who focus on putting their people first through their exceptional HR policies. As a company that values diversity as a source of talent, we work to foster an inclusive environment that promotes respect, belonging and engagement so that all people can participate on an equal opportunity basis. We invite everyone to apply regardless of origin, circumstances, background or condition.