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Sylvera Ltd
Product Marketing Manager
3 months ago
About the Job
Specific responsibilities will include: ✍️💼
- Develop and execute go-to-market (GTM) strategies for new product features and solutions tailored to corporations, investors, and carbon project developers.
- Craft compelling product positioning, messaging, and value propositions that differentiate our offerings in the carbon market.
- Conduct market research and competitive analysis to inform product strategy and uncover new opportunities.
- Define and refine Ideal Customer Profiles (ICP) to ensure messaging and campaigns align with customer needs and pain points.
- Create high-impact sales enablement materials, including pitch decks, one-pagers, case studies, and product demos.
- Work with content and demand generation teams to develop marketing campaigns that drive awareness, engagement, and lead generation.
- Collaborate with product management to translate technical capabilities into customer-friendly messaging and feature adoption strategies.
- Own customer insights, buyer persona and feedback loops to refine messaging and improve the customer journey.
- Monitor and analyze key performance metrics to optimize campaign effectiveness and measure product marketing impact.
We’re looking for someone who: 🧠💚
- 5+ years of experience in B2B product marketing, preferably in SaaS, fintech, or climate tech industries.
- Proven experience in developing and executing GTM strategies for B2B products.
- Excellent storytelling, copywriting, and presentation skills. Ability to translate complex technical concepts into clear, compelling messaging.
- Strong analytical mindset with experience using data to drive decisions.
- Experience working with and project managing cross-functional teams across sales, product, and marketing.
- Cares deeply about the climate and ecosystems of the earth.
- Is a self-starter who thrives in constantly evolving environments, ideally with early-stage experience.
About the Company

Sylvera Ltd
<p>Sylvera is scaling carbon markets with software. Sylvera does this by applying advanced machine learning techniques to satellite data to quantify with unprecedented accuracy the amount of carbon stored in landscapes. We also provide a holistic picture of offset projects, providing people with the information they need to make informed decisions.</p> <p>By providing transparency, Sylvera intends to underpin functioning voluntary carbon markets. This will allow the market to scale to keep the planet under 2C of warming, and unlock huge co-benefits for nature and society.</p>
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