Channel Marketing Manager, Energy

Who’ll You Be Joining:

You will be joining an amazing team of energy professionals and marketers that exude authenticity, creativity, and are focused on delivering impact. We will challenge you to learn and grow to your fullest, push you to amplify what matters to our clients, customers, their family and the planet - and we expect that you will push us to do the same.

You are a strategic, analytical and enthusiastic individual that thrives on developing, executing, and refining marketing plans – and you’re passionate about the North American energy sector.

You will develop marketing strategies to increase the adoption of our technology, support new product and services launches, coordinate advertising campaigns to increase the awareness and conversion of rebate programs, oversee product promotions and contribute to developing a promotional pricing and execution strategy, and help us communicate to the industry the exceptional things we’re doing. For all facets of the role, you will be analyzing and reporting on the results to make strategic recommendations to the Marketing and Energy departments on an on-going basis.

How You’ll Make an Impact: 

• Develop a deep understanding of our customers, their business structures, market motivations, and the dynamics that drive their decision-making.
• Work closely with the Energy leadership team to strengthen partnerships, launch new programs, and expand ecobee’s presence in the North American energy sector.
• Build and execute strategic marketing initiatives that drive adoption of our products, aligning with sales objectives and leveraging rebate programs.
• Act as a brand champion internally for ecobee Energy to educate, inform and gain alignment for marketing initiatives
• Lead co-marketing programs with utility marketplace partners, leveraging promotional opportunities to accelerate product adoption.
• Own the development and execution of demand-management programs, including advertising, product promotions, and campaign strategies.
• Work closely with the Base Communications and Product Marketing team to build relevant and timely communications for both our utility clients, and the end consumer
• Conduct research and analysis as it relates to customers, industry trends, market conditions, and competitors to strengthen ecobee’s offering with Utility partners and consumers.
• Lead the Energy team’s B2B marketing strategy and execution across the Utility sector through trade shows, content development & sponsorship, energy association participation and other B2B marketing efforts.
• Objectively evaluate programs for ROI against their individual objectives, and capture and share-out learnings to continuously improve performance.
• Manage marketing budgets and track spend to ensure alignment with business objectives and revenue goals.
• Provide clear performance reporting and actionable insights to continuously improve marketing effectiveness

What You’ll Bring to the Table:  

We've built the following list as a guideline for some of the skills and interests of our development team - but we strive to build our team with members from a diverse background and skill set, so if any combination of these apply to you we'd love to chat! 

• MBA preferred but not required
• 3+ years of energy industry experience
• 3+ years experience in brand, channel, or partner marketing, with a proven ability to develop and execute successful marketing programs.
• Comfortable in an extremely fast paced and dynamic working environment
• Strong analytical skills, with the ability to measure marketing effectiveness and apply data-driven insights to optimize performance.
• Excellent communication and presentation skills, with the ability to craft compelling marketing messages and influence key stakeholders.
• A track record of working cross-functionally with sales, product marketing, and creative teams to align strategies and execute marketing programs.
• Proven track record of working with cross functional groups and departments
• Flexible, able to work in a fluid environment and pivot when required
• You demonstrate strong analytical skills and experience measuring program ROI
• Strong ability to build and present a case/rationale to gain alignment behind a decision
• You are a creative and innovative thinker
• You’re comfortable forging and sustaining strong internal/external business relationships
• If you are located remotely (i.e. outside of the Greater Toronto Area), some travel to the ecobee head office in Toronto will be required (approximately once per quarter)

Just so you know: The hired candidate will be required to complete a background check.

What happens after you apply:

Application review. It will happen. By an actual person in Talent Acquisition. We get upwards of 100+ applications for some roles, it can take a few days, but every applicant can expect a note regarding their application status.

Interview Process:

• Round 1: A 30-minute phone call with a member in Talent Acquisition
• Round 2: A 60-minute virtual interview with a cross-functional group of ecopeeps including the Hiring Manager – expect technical, behavioural and situational questions
• Round 3: If your first round interview goes well, you can expect a take home case study, which you get 2-3 days to work on – you'll then come in virtually to present your solution to the team