Product Marketeer

Smappee stands for Smart Appliance for Energy Efficiency. At the core of everything we do, we aim to facilitate energy efficiency in an innovative, easy, and fun way. Our cutting-edge technology empowers businesses and individuals to take control of their energy consumption, reduce costs, and contribute to a sustainable future. We're on a mission to make energy management smarter, more efficient, and environmentally friendly. Our offering focuses on energy management solutions and electric vehicle charging. With a global reach and a dynamic, rapidly expanding team, we're driving innovation and sustainability to power a brighter future. 

We’re looking for a driven and hands-on Product Marketeer to strengthen our team and support the growth of our energy management and EV charging product portfolio. In this role, you will play a key part in shaping how our innovative solutions are positioned in the market, translating complex technology into compelling stories that resonate with our customers. 

This role offers an exciting opportunity for a hands-on product marketeer with a solid foundation in the field, a passion for new technology and green energy, and a strong drive to contribute meaningfully to the energy transition. 

Responsibilities 

• You plan and execute product launches in the market, ensuring seamless coordination between sales, marketing and product teams.  

• You collaborate with cross-functional teams to develop product positioning, messaging and go-to-market strategies.  

• You use insights and market research to refine the product positioning, messaging and marketing strategies. 

• You develop and implement compelling go-to-market strategies that drive the adoption and growth of our energy management and charging solutions in the different markets and segments. 

• You develop product collateral, sales tools, and marketing materials including presentations, product sheets and training sessions to support sales teams and educate customers to communicate product value. 

• You transform complex technical features into engaging, customers-friendly messaging that empowers our sales team and customers. 

Requirements

• You have a bachelor’s degree in marketing, business administration or related field.  

• You bring at least 3 years of experience in product marketing a technology-driven environment, ideally in energy, EV charging, or smart hardware/software solutions.   

• You have experience in project management, coordinating and executing product marketing strategies to ensure the timely delivery of initiatives that align with business objectives. 

• You have a proven track record of driving products awareness and demand through effective marketing strategies and campaigns. 

• Experience in launching and scaling B2B/B2C energy-related products in European markets is considered a strong asset.

• You possess strong analytical and strategic thinking skills, enabling you to make data-driven decisions and develop effective market strategies. 

• You have excellent communication and presentation skills, allowing you to effectively convey complex ideas and engage diverse audiences. 

• You have the ability to work independently and collaborate cross-functionally in a fast-paced environment. 

Benefits

At Smappee we believe in a modern and dynamic work environment where you can be yourself and truly inspire people to contribute to a better planet. What can you expect exactly?    

• An inspiring office environment at cleantech hub Snowball: a place where companies with a heart for sustainable innovation can get inspired and grow   

• A place where you can focus on a good work-life balance with flexible working hours and a home office day   

• Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving    

• A chance to participate in team activities, companywide events and monthly drinks with your colleagues at the HQ   

• Remuneration according to experience, completed with extra-legal benefits such as meal vouchers, eco vouchers, health insurance, group insurance, holidays supplemented with ADV days, profit participation and optional bicycle leasing   

• An ideal location along the E17, spacious parking and bicycle storage    

• A job where you can truly contribute to a better planet.