Product Marketing Manager

About veritree:

veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are a small team on a big mission to plant 1 billion verified trees by 2030 with our community of businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature and people.

About the role:

We are seeking a proactive and results-driven Product Marketing Manager with a strong background in go-to-market strategy, positioning, and product marketing to join our dynamic team. In this role, you will be responsible for clearly articulating veritree’s differentiated value proposition in the nature tech space, helping internal teams and external partners understand not just what we do—but why it matters. You’ll lead the charge on launching new products, features, and planting projects, conducting market research, and collaborating closely with product, sales, and customer success to drive adoption and engagement.

Key outcomes for this role in the next 12 months include:

• Create optimum messaging and positioning to reduce the sales cycle timeline by 15%
• Develop integrated marketing plans and tactics to optimize our product conversion rate by 10%
• Assess and build market opportunities and segmentation to develop strategies for addressing new and existing targets

What will you be doing?

• You will develop and execute go-to-market strategies for product releases and planting project launches.
• You will conduct market research to understand customer needs, market trends, and the competitive landscape to inform product positioning and messaging.
• You will collaborate with the Product Team to understand product capabilities and translate them into compelling marketing materials.
• You will collaborate with Planting Partners and Operations to understand project opportunities, updates, and outcomes, and translate them into compelling marketing materials.
• You will build content and train the Sales Team on messaging around new solutions, releases, and projects.
• You will create and optimize marketing content—including case studies, webinars, and blog posts—to drive lead generation and customer engagement.
• You will work with the broader Marketing Team to develop and manage multi-channel marketing campaigns to drive product awareness and adoption.
• You will analyze and report on the performance of marketing campaigns, using data to drive continuous improvement and optimization.
• You will work closely with the Revenue Team to develop sales enablement materials such as presentations, product demos, and FAQs.
• You will research, build, and iterate approaches to the pricing of veritree’s various platform offerings for planting partners, resellers, and corporate partners.

Requirements

Professional Requirements:

• 5+ years of applicable experience in a product marketing role, preferably for a SaaS company
• Proven ability to develop and execute go-to-market strategies, including sales enablement
• Proficiency with marketing automation tools and CRM systems (e.g., HubSpot)
• Strong analytical skills and experience with data-driven marketing
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Personal Strengths:

• Eager to help build a new discipline at veritree
• Collaborative team player with the ability to work independently and with minimal supervision
• Intellectually curious, critical-thinker with a demonstrated ability to learn through iteration
• Excellent project management skills and attention to detail
• Receptive to giving and taking feedback and open to making adjustments when required
• Capable of thriving in a fast-paced environment and managing multiple projects simultaneously

Benefits

• Extended healthcare plan
• Generous paid days off
• Ability to work remotely
• Opportunities for training and development
• Employee discounts at tentree

A typical hiring range for this position is $75,000 - $95,000 CAD per year with the final salary offer based on your qualifications, job-related skills, and relevant experience. In addition, veritree's total rewards offering also includes comprehensive benefits, a certified inspiring workplace, and exclusive perks to reward your exceptional performance and contributions.

veritree is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business needs